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wp.org search vs our merit ranking: “favorite links wp admin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “favorite links wp admin”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Admin Bookmarks shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 5.0★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #2 ↑3 3 WP Job Manager 70K+ · 4.4★ (237) wp.org #3 4 Favorites 10K+ · 4.6★ (133) wp.org #4 5 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #8 ↑1 wp.org ranks it 3 places below merit 6 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (206) wp.org #7 ↑1 wp.org ranks it 1 place below merit 7 Under Construction 600K+ · 4.8★ (1,285) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #6 ↑1 wp.org ranks it 2 places above merit 9 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #10 ↑1 wp.org ranks it 1 place below merit 10 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #5 ↑1 wp.org ranks it 5 places above merit 11 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (435) wp.org #12 ↑1 wp.org ranks it 1 place below merit 12 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #15 ↑1 wp.org ranks it 3 places below merit 13 Eventin – Events Calendar, Tickets, Registration, Booking & WooCommerce 10K+ · 4.7★ (415) wp.org #17 ↑1 wp.org ranks it 4 places below merit 14 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #13 ↑1 wp.org ranks it 1 place above merit 15 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #23 ↑1 wp.org ranks it 8 places below merit 16 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1,398) wp.org #22 ↑1 wp.org ranks it 6 places below merit 17 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #20 ↑1 wp.org ranks it 3 places below merit 18 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #18 ↑1 19 No External Links 4K+ · 4.8★ (16) wp.org #11 ↑1 wp.org ranks it 8 places above merit 20 WP Telegram Widget and Join Link 4K+ · 4.9★ (31) wp.org #16 ↑1 wp.org ranks it 4 places above merit 21 YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ · 4.9★ (45) wp.org #24 wp.org ranks it 3 places below merit 22 WPS Bookings for WooCommerce 3K+ · 4.5★ (43) wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 Admin Bookmarks 500+ · 5.0★ (9) wp.org #14 ↑1 wp.org ranks it 9 places above merit 24 WP Document Revisions 2K+ · 3.7★ (23) wp.org #19 ↑1 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.