Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “favorite modules”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “favorite modules”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Infinity TNC Divi Modules shows at wp.org #3 but places #23 on merit, a gap of 20 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Tutor LMS – eLearning and online course solution places #12 on merit, 4.4★ from 590 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Supreme Modules Lite – Divi Theme, Extra Theme and Divi Builder 100K+ · 4.8★ (109) wp.org #1 2 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #2 ↑1 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 1 too low 4 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #6 ↑1 2 too low 5 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #8 3 too low 6 Beaver Builder Page Builder – Drag and Drop Website Builder 100K+ · 4.7★ (394) wp.org #7 ↓1 1 too low 7 Simple History – Track, Log, and Audit WordPress Changes 300K+ · 4.9★ (491) wp.org #10 ↑2 3 too low 8 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #11 ↑2 3 too low 9 AWP Classifieds 3K+ · 4.6★ (301) wp.org #12 ↑7 3 too low 10 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #13 ↑8 3 too low 11 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #14 ↓3 3 too low 12 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #18 6 too low 13 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #15 ↑2 2 too low 14 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #22 ↑1 8 too low 15 Theme My Login 50K+ · 3.7★ (460) wp.org #17 ↓2 2 too low 16 Media Library Organizer – Folders, File Manager & Media Categories 20K+ · 4.7★ (150) wp.org #21 ↑3 5 too low 17 BuddyPress Favorite Notification 80+ · 5.0★ (5) wp.org #5 12 too high 18 ERP: Complete HR, Accounting & CRM Suite Built for WooCommerce 5K+ · 4.4★ (149) wp.org #23 5 too low 19 WP Delicious – Recipe Plugin for Food Bloggers (formerly Delicious Recipes) 4K+ · 4.9★ (72) wp.org #24 5 too low 20 Advanced Sermons 1K+ · 4.7★ (22) wp.org #19 ↑3 1 too high 21 WDesignKit – AI Templates, Widget Builder & MCP Workflow 30K+ · 4.8★ (12) wp.org #16 5 too high 22 Borderless – Addons and Templates for Elementor 4K+ · 5.0★ (3) wp.org #9 ↑1 13 too high 23 Infinity TNC Divi Modules 900+ · 5.0★ (1) wp.org #3 ↓1 20 too high 24 ShopEngine Gutenberg WooCommerce Builder Blocks Addon – All in One WooCommerce Solution 3K+ · 5.0★ (1) wp.org #20 ↓6 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.