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wp.org search vs our merit ranking: “featured post content”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “featured post content”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Content Copy Protection & No Right Click places #10 on merit, 4.8★ from 1139 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 2 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #2 3 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #3 4 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #4 5 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #5 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #7 1 too low 7 Quick Featured Images 50K+ · 4.7★ (235) wp.org #8 1 too low 8 Auto Featured Image (Auto Post Thumbnail) 40K+ · 3.8★ (119) wp.org #6 2 too high 9 Default Featured Image 50K+ · 4.8★ (69) wp.org #9 10 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #19 9 too low 11 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #15 4 too low 12 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #11 1 too high 13 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #17 4 too low 14 Post Duplicator 200K+ · 4.8★ (80) wp.org #13 1 too high 15 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #18 3 too low 16 N NS Featured Posts 4K+ · 4.8★ (29) wp.org #12 4 too high 17 Content Blocks (Custom Post Widget) 10K+ · 4.9★ (80) wp.org #22 5 too low 18 F Featured Image Admin Thumb 20K+ · 4.7★ (40) wp.org #16 2 too high 19 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #23 4 too low 20 Conditionally display featured image on singular posts and pages 30K+ · 4.8★ (38) wp.org #21 1 too low 21 Featured Image in Content 600+ · 5.0★ (9) wp.org #14 7 too high 22 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #20 2 too high 23 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #10 13 too high 24 Add Featured Image Column 3K+ · 4.9★ (13) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.