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← Rankings

wp.org search vs our merit ranking: “find duplicates”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “find duplicates”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #8 on merit, 5.0★ from 1526 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #1 ↑1 2 Duplicate Post 300K+ · 4.9★ (1623) wp.org #2 ↓1 3 Better Find and Replace – AI-Powered Suggestions 40K+ · 4.6★ (171) wp.org #3 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #6 ↑1 2 too low 5 Delete Duplicate Posts 10K+ · 4.8★ (153) wp.org #4 1 too high 6 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2470) wp.org #10 ↓1 4 too low 7 D Duplicate Menu 100K+ · 4.6★ (104) wp.org #7 ↓1 8 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #21 13 too low 9 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #8 1 too high 10 PublishPress Revisions: Duplicate Posts, Submit, Approve and Schedule Content Changes 10K+ · 4.6★ (66) wp.org #11 ↑1 1 too low 11 Toolkit for Polylang – Translation Inspector & Duplicate Content 10K+ · 4.5★ (33) wp.org #9 2 too high 12 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #19 ↓9 7 too low 13 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 ↓5 10 too low 14 Polylang 900K+ · 4.7★ (3004) wp.org #22 8 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #16 ↓11 1 too low 16 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #5 11 too high 17 Easy Duplicate Woo Order 1K+ · 4.7★ (21) wp.org #15 ↑1 2 too high 18 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #14 ↑1 4 too high 19 Trash Duplicate and 301 Redirect 900+ · 4.3★ (36) wp.org #24 ↓4 5 too low 20 Duplicate Page or Post 9K+ · 4.0★ (8) wp.org #12 ↓1 8 too high 21 Unique Title Checker 900+ · 5.0★ (9) wp.org #20 ↓1 1 too high 22 Media Tracker – Track Unused, Duplicate & Used Media 1K+ · 4.2★ (9) wp.org #18 ↓1 4 too high 23 Search & Replace Everything by WPCode – Find and Replace Media, Text, Links, and More 20K+ · 3.9★ (7) wp.org #13 10 too high 24 Text Replace – Find and Replace WordPress Strings 300+ · 5.0★ (3) wp.org #17 ↓3 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.