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wp.org search vs our merit ranking: “find used and unused blocks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “find used and unused blocks”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SEO'n'AI – Image Locator & Find Unused Images shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

UpdraftPlus: WP Backup & Migration Plugin places #9 on merit, 4.8★ from 8,716 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #1 2 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #2 3 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #3 4 Media Cleaner: Delete Unused Images & Clean Your Media Library 90K+ · 4.6★ (779) wp.org #6 ↓2 wp.org ranks it 2 places below merit 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #9 ↑1 wp.org ranks it 4 places below merit 6 Bootstrap Blocks 10K+ · 5.0★ (28) wp.org #4 ↑1 wp.org ranks it 2 places above merit 7 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,231) wp.org #12 ↑4 wp.org ranks it 5 places below merit 8 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #14 ↓1 wp.org ranks it 6 places below merit 9 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8,716) wp.org #18 ↑4 wp.org ranks it 9 places below merit 10 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #17 wp.org ranks it 7 places below merit 11 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,233) wp.org #19 wp.org ranks it 8 places below merit 12 Gutenverse – WordPress Blocks, Page Builder & Site Editor 20K+ · 4.9★ (190) wp.org #16 ↓1 wp.org ranks it 4 places below merit 13 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #20 ↓2 wp.org ranks it 7 places below merit 14 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #23 ↓2 wp.org ranks it 9 places below merit 15 Disable Unused Block Editor Blocks 200+ · 5.0★ (6) wp.org #5 ↑1 wp.org ranks it 10 places above merit 16 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #24 wp.org ranks it 8 places below merit 17 Media Hygiene: Remove or Delete Unused Images and More! 4K+ · 4.2★ (41) wp.org #13 ↓1 wp.org ranks it 4 places above merit 18 Google for WooCommerce 800K+ · 2.7★ (269) wp.org #10 ↓3 wp.org ranks it 8 places above merit 19 Create Block Theme 20K+ · 4.8★ (38) wp.org #22 ↓2 wp.org ranks it 3 places below merit 20 Clean unused shortcodes 300+ · 4.4★ (7) wp.org #8 ↑1 wp.org ranks it 12 places above merit 21 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 Media Tracker – Track Unused, Duplicate & Used Media 1K+ · 4.1★ (10) wp.org #11 wp.org ranks it 11 places above merit 23 SEO'n'AI – Image Locator & Find Unused Images 100+ · 5.0★ (1) wp.org #7 ↑1 wp.org ranks it 16 places above merit 24 MediaXray – Delete Unused Images & Find Where Media Is Used 30+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.