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wp.org search vs our merit ranking: “form alerts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “form alerts”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its 20K+ installs carry it up the search order; its 3.2★ average from 29 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All-In-One Security (AIOS) – Security and Firewall places #12 on merit, 4.7★ from 1720 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↑1 3 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #3 ↓1 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #6 ↓1 2 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #5 ↓1 6 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #4 2 too high 7 Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ · 4.5★ (778) wp.org #9 ↓1 2 too low 8 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #11 ↓1 3 too low 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #10 ↓1 1 too low 10 LukasApps CAPTCHA tools for Contact Form 7 100K+ · 4.1★ (48) wp.org #7 ↓1 3 too high 11 Webheadcoder Multi-Step Forms for Contact Form 7 50K+ · 4.2★ (49) wp.org #8 ↓1 3 too high 12 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 ↑4 4 too low 13 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #18 ↓5 5 too low 14 Easy Form Builder by WhiteStudio – Drag & Drop Form Builder 1K+ · 5.0★ (70) wp.org #14 15 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #21 ↓2 6 too low 16 Contact Form to Any API 8K+ · 5.0★ (28) wp.org #13 ↓1 3 too high 17 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #20 ↓2 3 too low 18 Online Forms — Customizable Payment, Contact, Quiz, Survey Form Builder – Jotform 20K+ · 3.2★ (29) wp.org #12 ↓1 6 too high 19 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #22 ↓1 3 too low 20 Gutena Forms – Contact Form, Survey Form, Feedback Form, Booking Form, and Custom Form Builder 20K+ · 4.5★ (11) wp.org #15 5 too high 21 Contact Form Widget – Responsive Contact Form, Query Form & Form Builder 1K+ · 5.0★ (10) wp.org #19 ↓2 2 too high 22 VPSUForm – Drag & Drop Contact Form Builder with Email Automation 200+ · 5.0★ (7) wp.org #24 ↓1 2 too low 23 Singular Alerts – One Gorgeous Alert Block and Alert Shortcode 90+ · 5.0★ (2) wp.org #17 ↓1 6 too high 24 WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ · 5.0★ (2) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.