Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “form sms otp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “form sms otp”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

TextMe SMS shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Shipment Tracking for WooCommerce places #10 on merit, 4.5★ from 355 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #1 2 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #3 wp.org ranks it 1 place below merit 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3,224) wp.org #5 wp.org ranks it 2 places below merit 4 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #2 wp.org ranks it 2 places above merit 5 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #4 wp.org ranks it 1 place above merit 6 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.6★ (387) wp.org #6 7 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #10 wp.org ranks it 3 places below merit 8 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #9 ↓2 wp.org ranks it 1 place below merit 9 Orion SMS OTP Verification. 200+ · 4.8★ (119) wp.org #8 ↑1 wp.org ranks it 1 place above merit 10 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #20 wp.org ranks it 10 places below merit 11 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #13 wp.org ranks it 2 places below merit 12 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #11 wp.org ranks it 1 place above merit 13 All In One Login 60K+ · 3.6★ (35) wp.org #17 wp.org ranks it 4 places below merit 14 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #18 wp.org ranks it 4 places below merit 15 BulkGate SMS Plugin for WooCommerce 1K+ · 4.1★ (12) wp.org #14 wp.org ranks it 1 place above merit 16 TextMe SMS 500+ · 4.0★ (4) wp.org #7 ↑1 wp.org ranks it 9 places above merit 17 Login Me Now – Passwordless, Magic Link, OTP & Social Login for WordPress 500+ · 5.0★ (9) wp.org #24 wp.org ranks it 7 places below merit 18 Happy Coders OTP Login for WooCommerce 30+ · 5.0★ (7) wp.org #22 ↑2 wp.org ranks it 4 places below merit 19 NotifSMS – SMS Notifications OTP & 2FA for WordPress & WooCommerce 1K+ · 3.4★ (18) wp.org #21 ↓1 wp.org ranks it 2 places below merit 20 Blacklist Manager – WooCommerce Anti-Fraud, Blacklist & Checkout Verification 2K+ · 3.6★ (14) wp.org #23 wp.org ranks it 3 places below merit 21 Alpha SMS 200+ · 5.0★ (2) wp.org #12 wp.org ranks it 9 places above merit 22 ForthFocus SMS – OTP Verification, Order Notifications & Indian DLT for WooCommerce 20+ · 4.7★ (3) wp.org #19 wp.org ranks it 3 places above merit 23 Gravity Forms – OTP Verification (SMS/EMAIL) 100+ · 0.0★ (0) wp.org #16 wp.org ranks it 7 places above merit 24 Authyo OTP for Contact Form 7 50+ · 5.0★ (1) wp.org #15 wp.org ranks it 9 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.