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wp.org search vs our merit ranking: “grab and attach”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “grab and attach”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unattached Media Manager shows at wp.org #7 but places #14 on merit, a gap of 7 places. Its 300+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cost Calculator Builder places #5 on merit, 4.5★ from 393 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Serial Codes Generator and Validator with WooCommerce Support 700+ · 4.6★ (13) wp.org #1 2 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #3 1 too low 3 TS Poll – Survey, Versus Poll, Image Poll, Video Poll 3K+ · 4.7★ (235) wp.org #6 ↑1 3 too low 4 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #5 1 too low 5 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #10 5 too low 6 KeepInMind Dashboard Notes 300+ · 5.0★ (9) wp.org #4 2 too high 7 WPVR – 360 Panorama viewer and Virtual Tour Builder for WordPress 10K+ · 4.7★ (133) wp.org #12 ↓1 5 too low 8 Before After Image 1K+ · 5.0★ (3) wp.org #2 6 too high 9 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #13 4 too low 10 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #8 2 too high 11 Joli FAQ SEO – WordPress FAQ Plugin 600+ · 4.2★ (5) wp.org #9 2 too high 12 YayReviews – Advanced Customer Reviews for WooCommerce 100+ · 5.0★ (4) wp.org #11 ↑1 1 too high 13 Resume Builder 1K+ · 4.4★ (17) wp.org #23 ↓2 10 too low 14 Unattached Media Manager 300+ · 5.0★ (2) wp.org #7 ↓1 7 too high 15 Ziggeo 50+ · 4.2★ (5) wp.org #14 ↓1 1 too high 16 Easy Form 100+ · 4.2★ (5) wp.org #15 ↓1 1 too high 17 Track Orders for WooCommerce – Multi Carrier WooCommerce Shipping 200+ · 3.7★ (3) wp.org #16 ↓1 1 too high 18 The 9 Dollar Menu Valet 10+ · 0.0★ (0) wp.org #18 ↓1 19 Saral Sales Desk — · 0.0★ (0) wp.org #19 20 NINJA Docsmith for WooCommerce — · 0.0★ (0) wp.org #20 ↓2 21 QR Coupon for WooCommerce — · 5.0★ (1) wp.org #17 ↓1 4 too high 22 Developersd Internal Notes Hub — · 0.0★ (0) wp.org #22 ↓2 23 G Grab and Attach — · 0.0★ (0) wp.org #21 ↓2 2 too high 24 Essiow — AI SEO Suite for WooCommerce 10+ · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.