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wp.org search vs our merit ranking: “gravity forms uk”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gravity forms uk”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SheetLink Forms for Google Sheets and Excel shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GAinWP Google Analytics Integration for WP places #10 on merit, 4.8★ from 126 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #1 2 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #2 3 Jquery Validation For Contact Form 7 8K+ · 4.6★ (87) wp.org #5 2 too low 4 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #7 3 too low 5 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #11 6 too low 6 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #3 3 too high 7 WP Gravity Forms Zoho CRM and Bigin 400+ · 5.0★ (25) wp.org #6 1 too high 8 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #15 7 too low 9 Payment forms, Buy now buttons, and Invoicing System | GetPaid 5K+ · 4.5★ (46) wp.org #13 4 too low 10 GAinWP Google Analytics Integration for WP 7K+ · 4.8★ (126) wp.org #19 9 too low 11 Captcha by BestWebSoft – Advanced Spam Protection, Math & OCR-Friendly Captcha for Site Forms 10K+ · 4.1★ (21) wp.org #9 2 too high 12 WP Multilang – Translation and Multilingual Plugin 10K+ · 4.3★ (100) wp.org #20 ↓1 8 too low 13 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (51) wp.org #12 1 too high 14 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #4 10 too high 15 Voice Audio Widgets – Voice recorder with Forms, AI Powered STT, TTS, Transcriptions, Language Teaching 300+ · 5.0★ (16) wp.org #14 1 too high 16 Address Autocomplete Anything – Google Address Autocomplete for Any Form 900+ · 5.0★ (16) wp.org #17 1 too low 17 Profile Extra Fields by BestWebSoft 1K+ · 4.6★ (15) wp.org #18 1 too low 18 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #22 ↓1 4 too low 19 Ninja Forms Signature Contract Add-On 300+ · 5.0★ (3) wp.org #10 9 too high 20 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #21 ↓1 1 too low 21 Termageddon: Cookie Consent & Privacy Compliance 8K+ · 5.0★ (5) wp.org #24 ↓1 3 too low 22 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #16 6 too high 23 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #8 15 too high 24 Donor Merchant – Donation Form with Recurring Donations, Stripe and PayPal 10+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.