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wp.org search vs our merit ranking: “heic”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “heic”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Flux Media Optimizer – Image & Video Optimization by Flux Plugins shows at wp.org #9 but places #14 on merit, a gap of 5 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize places #4 on merit, 4.5★ from 119 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ · 4.5★ (830) wp.org #4 ↓2 3 too low 2 HEIC Support 4K+ · 5.0★ (3) wp.org #1 1 too high 3 Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ · 5.0★ (6) wp.org #2 ↑2 1 too high 4 Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ · 4.5★ (119) wp.org #8 4 too low 5 Images Optimize and Upload CF7 700+ · 4.8★ (14) wp.org #3 2 too high 6 PeproDev Receipt Uploader for WooCommerce 1K+ · 5.0★ (14) wp.org #5 1 too high 7 ImagePress – Front-End Photo Uploads & Member Galleries 200+ · 5.0★ (5) wp.org #6 1 too high 8 WP-Force Images Download 90+ · 4.9★ (8) wp.org #14 6 too low 9 Geolocation 300+ · 4.2★ (10) wp.org #15 ↓3 6 too low 10 Restrict WP Upload Type 300+ · 5.0★ (4) wp.org #11 ↓2 1 too low 11 EnConvert HEIC to JPEG 10+ · 0.0★ (0) wp.org #7 ↑11 4 too high 12 ImageCraft – Image Optimizer, WebP/AVIF & AI Alt Text 10+ · 5.0★ (2) wp.org #13 ↓3 1 too low 13 Spotrebiteľské práva pre WooCommerce 300+ · 5.0★ (2) wp.org #10 ↓3 3 too high 14 Flux Media Optimizer – Image & Video Optimization by Flux Plugins 100+ · 5.0★ (1) wp.org #9 ↑4 5 too high 15 Web Pixel Studio Image Compressor 50+ · 5.0★ (1) wp.org #12 ↓1 3 too high 16 EnConvert JPEG to HEIC — · 0.0★ (0) wp.org #16 ↓1 17 EnConvert HEIC to WEBP — · 0.0★ (0) wp.org #17 ↑2 18 EnConvert HEIC to SVG — · 0.0★ (0) wp.org #18 ↓1 19 EnConvert HEIC to PNG — · 0.0★ (0) wp.org #19 ↓3 20 ImReso: Unlimited Target-Size Image Compressor 30+ · 0.0★ (0) wp.org #21 ↑3 1 too low 21 Tanupom In-Place Converter for WebP 20+ · 0.0★ (0) wp.org #22 ↑1 1 too low 22 UWH Image Optimizer & Converter 80+ · 0.0★ (0) wp.org #23 1 too low 23 Opti Ninja Image Optimizer – Compress Images, WebP & AVIF 20+ · 0.0★ (0) wp.org #24 ↓3 1 too low 24 Real Simple Avatar 10+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.