HEIC Support
by Corey Salzano · Performance
Also makes 10 other plugins · 7.2K+ installs across the portfolio →
Add iPhone .heic photos to WordPress and auto-create .webp, .avif, or .jpg copies. Free forever on thousands of sites; optional cloud conversion for a …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
4K+
≈5K estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: Swap “avif”, “webp” and “iphone” for “support”, “jpg” and “convert avif”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “support” sits at #8 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “jpg” sits at #19 untagged, close enough for a declared tag to move it up. “iphone” isn't earning its slot: it only gets you to #13. “convert avif” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →11%
of downloads still active
At least 4K of 35.3K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 96 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
3%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| heic your tag | #1 | #2 | 0 |
| heif your tag | #1 | #2 | 0 |
| heic to webp | #1 | #4 | 0 |
| support | #8 | #19 | down 1 |
| iphone your tag | #13 | #24 | down 3 |
| free support | #8 | #23 | down 1 |
| jpg | #19 | #23 | down 3 |
| web support | #9 | #23 | 0 |
| convert avif | #24 | #23 | down 2 |
| support plugin | #15 | #23 | down 2 |
| wordpress support | #18 | #24 | down 1 |
| avif your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
31 searches this plugin appeared in over the last 90 days, 11 listed. 20 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “avif”, “webp” and “iphone” for “support”, “jpg” and “convert avif”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “support” sits at #8 untagged, close enough for a declared tag to move it up. “webp” isn't earning its slot: you're not in the first 24 results for its own search. “jpg” sits at #19 untagged, close enough for a declared tag to move it up. “iphone” isn't earning its slot: it only gets you to #13. “convert avif” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “iphone”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 18 Nov 2022 · 1,444 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v2.3.0 · 28 Jul 2026
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and a band this size takes about a year or more to cross, so the real count is still just under 5K.
At the current install trend, crossing 5K+ in roughly 261 days.
Install history since 17 Nov 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Generosus2.3y ago
Out of curiosity (and for future planning), we installed this plugin to confirm it effectively converts HEIC images to either JPG or WebP images. Well, it certainly does! This plugin works out-of-the-box and gets the job done. Simply make sure your host server has the ImageMagick module installed and activated. The plugin’s installation instructions provide the necessary guidance to verify the module is installed. Thank you for this great plugin!
Read on wp.org ↗ - ★★★★★ is0ph2.6y ago
If your contributors are Mac users, this plugin makes their lives (and yours) easier.
Read on wp.org ↗ - ★★★★★ sheldonng3.8y ago
It would be better if you can add an option to generate JPEG files when uploading
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.1 [Fixed] Shows a dismissible notice after a .heic is uploaded on a server that cannot convert locally and does not have cloud conversion set up, so the upload no longer fails silently. [Changed] Adds a link to the Privacy 2.2.1
- — Version 2.2.0 [Added] Optional, opt-in cloud conversion for servers without ImageMagick/libheif. Enter a license key and enable it at Settings → Media; converts .heic uploads via the Breakfast cloud conversion service using purchased 2.2.0
- — Version 2.1.4 [Fixed] Makes sure the test runs before the settings output is generated. [Changed] Changes the tested up to version to 6.8.3. 2.1.4
- — Version 2.1.3 [Changed] Changes the tested up to version to 6.6.2. 2.1.3
- — Version 2.1.2 [Fixed] Shows better error output when ImageMagick is installed on the server but conversions cannot be completed. [Fixed] Uses a unique file name when creating test images in the uploads folder. [Changed] Changes the te 2.1.2
- — Version 2.1.1 [Added] Adds a screenshot of the plugin settings. [Fixed] Fixes a bug in the replace feature that prevented it from working in certain environments. See https://wordpress.org/support/topic/replace-does-not-work-because-o 2.1.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 8 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add iPhone .heic photos to WordPress and auto-create .webp, .avif, or .jpg copies. Free forever on thousand..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,789 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 5K+ → 4K+ down after 138 days in tier
- 2026-06-08 4K+ → 5K+ up after 342 days in tier
- 2025-07-01 3K+ → 4K+ up after 2 days in tier
- 2025-06-29 4K+ → 3K+ down after 12 days in tier
- 2025-06-17 3K+ → 4K+ up after 1 days in tier
- 2025-06-16 4K+ → 3K+ down after 2 days in tier
- 2025-06-14 3K+ → 4K+ up after 1 days in tier
- 2025-06-13 4K+ → 3K+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A -
Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ installs · 4.8★ · 2 shared tags A -
CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 2 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for HEIC Support into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/heic-support" width="480" height="300" style="border:0" loading="lazy" title="HEIC Support — Plugin Pulse"></iframe> HEIC Support: 4K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/heic-support
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.