HEIC Support

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 6K+ in roughly 123 days.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Generosus

   2.1y ago

   Out of curiosity (and for future planning), we installed this plugin to confirm it effectively converts HEIC images to either JPG or WebP images. Well, it certainly does! This plugin works out-of-the-box and gets the job done. Simply make sure your host server has the ImageMagick module installed and activated. The plugin’s installation instructions provide the necessary guidance to verify the module is installed. Thank you for this great plugin!

   Read on wp.org ↗
2. ★★★★★ is0ph

   2.4y ago

   If your contributors are Mac users, this plugin makes their lives (and yours) easier.

   Read on wp.org ↗
3. ★★★★★ sheldonng

   3.6y ago

   It would be better if you can add an option to generate JPEG files when uploading

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.2.1 [Fixed] Shows a dismissible notice after a .heic is uploaded on a server that cannot convert locally and does not have cloud conversion set up, so the upload no longer fails silently. [Changed] Adds a link to the Privacy 2.2.1
2. — Version 2.2.0 [Added] Optional, opt-in cloud conversion for servers without ImageMagick/libheif. Enter a license key and enable it at Settings → Media; converts .heic uploads via the Breakfast cloud conversion service using purchased 2.2.0
3. — Version 2.1.4 [Fixed] Makes sure the test runs before the settings output is generated. [Changed] Changes the tested up to version to 6.8.3. 2.1.4
4. — Version 2.1.3 [Changed] Changes the tested up to version to 6.6.2. 2.1.3
5. — Version 2.1.2 [Fixed] Shows better error output when ImageMagick is installed on the server but conversions cannot be completed. [Fixed] Uses a unique file name when creating test images in the uploads folder. [Changed] Changes the te 2.1.2
6. — Version 2.1.1 [Added] Adds a screenshot of the plugin settings. [Fixed] Fixes a bug in the replace feature that prevented it from working in certain environments. See https://wordpress.org/support/topic/replace-does-not-work-because-o 2.1.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 7 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-06-08 4K+ → 5K+ up after 342 days in tier
2. 2025-07-01 3K+ → 4K+ up after 2 days in tier
3. 2025-06-29 4K+ → 3K+ down after 12 days in tier
4. 2025-06-17 3K+ → 4K+ up after 1 days in tier
5. 2025-06-16 4K+ → 3K+ down after 2 days in tier
6. 2025-06-14 3K+ → 4K+ up after 1 days in tier
7. 2025-06-13 4K+ → 3K+ down after 2 days in tier
8. 2025-06-11 3K+ → 4K+ up after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
• Modern Image Formats 100K+ installs · 3.6★ · 2 shared tags B
• Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A
• Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ installs · 4.8★ · 2 shared tags A
• CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 2 shared tags A
• ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 2 shared tags A

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Drop a live Pulse card for HEIC Support into a readme, a review or a deck. It updates itself.

HEIC Support: 5K+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/heic-support