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wp.org search vs our merit ranking: “hidden fields”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “hidden fields”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Conditional Fields for Elementor Form – Apply Conditional Logic shows at wp.org #11 but places #19 on merit, a gap of 8 places. Its 10K+ installs carry it up the search order; its 4.7★ average from 32 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Advanced Custom Fields (ACF®) 2M+ · 4.5★ (1440) wp.org #1 2 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #3 1 too low 3 Conditional Fields for Contact Form 7 100K+ · 4.8★ (166) wp.org #2 1 too high 4 Flexible Checkout Fields for WooCommerce – WooCommerce Checkout Manager 80K+ · 4.7★ (296) wp.org #4 ↑1 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #6 ↑2 1 too low 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #7 ↓1 1 too low 7 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #9 2 too low 8 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #8 ↓1 9 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #12 3 too low 10 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #5 ↓1 5 too high 11 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (474) wp.org #13 2 too low 12 WC Fields Factory 7K+ · 4.3★ (168) wp.org #10 2 too high 13 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #21 8 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #16 ↓1 2 too low 15 Checkout Field Manager (Checkout Manager) for WooCommerce 80K+ · 4.5★ (784) wp.org #19 ↓1 4 too low 16 Advanced Custom Fields: Extended 100K+ · 4.8★ (132) wp.org #15 ↑1 1 too high 17 Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #18 ↓1 1 too low 18 Custom Fields for Gutenberg 1K+ · 4.9★ (17) wp.org #14 4 too high 19 Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ · 4.7★ (32) wp.org #11 8 too high 20 Image Aspect Ratio Crop Field for Advanced Custom Fields 20K+ · 4.8★ (26) wp.org #20 21 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #17 4 too high 22 Custom Checkout Fields for WooCommerce 500+ · 4.8★ (12) wp.org #22 23 Comments Extra Fields For Post,Pages and CPT 500+ · 4.2★ (9) wp.org #24 ↓1 1 too low 24 Custom field finder 2K+ · 5.0★ (5) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.