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wp.org search vs our merit ranking: “html import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html import”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI to Elementor — HTML Importer for Elementor shows at wp.org #4 but places #17 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export places #12 on merit, 4.4★ from 593 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Import and export users and customers 70K+ · 4.7★ (259) wp.org #1 2 WP All Import – Drag & Drop Import for CSV, XML, Excel & Google Sheets 100K+ · 4.7★ (1966) wp.org #3 1 too low 3 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #6 ↑2 3 too low 4 One Click Demo Import 1M+ · 4.3★ (79) wp.org #2 2 too high 5 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #5 6 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #9 ↓4 3 too low 7 Code Snippets 1M+ · 4.7★ (510) wp.org #7 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #10 2 too low 9 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #18 ↓1 9 too low 10 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #17 ↓3 7 too low 11 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916) wp.org #19 8 too low 12 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #22 10 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #20 ↓2 7 too low 14 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #8 ↓2 6 too high 15 CSV to HTML 300+ · 5.0★ (22) wp.org #11 ↑1 4 too high 16 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #21 5 too low 17 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #4 13 too high 18 Import XML and RSS Feeds 2K+ · 3.8★ (24) wp.org #16 2 too high 19 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #14 ↓1 5 too high 20 Import Meetup Events – Meetup Sync & Event Aggregator for WordPress 300+ · 4.7★ (19) wp.org #24 ↓1 4 too low 21 Rara One Click Demo Import 20K+ · 2.7★ (7) wp.org #12 9 too high 22 HTML Page Publisher 500+ · 5.0★ (2) wp.org #13 9 too high 23 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #15 8 too high 24 Import Markdown – Versatile Markdown Importer 2K+ · 5.0★ (1) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.