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wp.org search vs our merit ranking: “info labels”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “info labels”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Automated Aramex Express live/manual shipping rates, labels and pickup shows at wp.org #8 but places #22 on merit, a gap of 14 places. Its 90+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Variation Swatches for WooCommerce places #7 on merit, 4.8★ from 926 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #1 2 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #2 3 WP Store Locator 40K+ · 4.8★ (312) wp.org #5 2 too low 4 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #7 ↑1 3 too low 5 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #3 2 too high 6 Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #6 7 Variation Swatches for WooCommerce 300K+ · 4.8★ (926) wp.org #13 ↑1 6 too low 8 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #12 4 too low 9 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #11 ↓2 2 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #15 ↓2 5 too low 11 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #17 ↓1 6 too low 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #18 ↓3 6 too low 13 Barcode Generator: Print Product and Order Labels with Barcodes (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #10 ↓3 3 too high 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #22 ↓3 8 too low 15 EU Consumer Rights for WooCommerce – Guarantee Notice, GARAN Label, Withdrawal Button, Right to Repair, Omnibus Price & GPSR 200+ · 5.0★ (5) wp.org #4 11 too high 16 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 ↓6 8 too low 17 Print Anywhere & Create PDFs of Order Receipts, Invoices, Labels & More. 1K+ · 4.7★ (18) wp.org #9 ↑2 8 too high 18 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #23 5 too low 19 WPify Woo – Withdrawal, CRN/VAT, QR payments, Heureka and more for WooCommerce 5K+ · 4.9★ (49) wp.org #14 ↑6 5 too high 20 Automated FedEx live/manual rates with shipping labels – HPOS supported 200+ · 4.9★ (12) wp.org #19 ↑4 1 too high 21 Simple Shipping Labels for WooCommerce 1K+ · 5.0★ (7) wp.org #16 ↑1 5 too high 22 Automated Aramex Express live/manual shipping rates, labels and pickup 90+ · 4.0★ (4) wp.org #8 ↑2 14 too high 23 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #21 ↑1 2 too high 24 Add infos to The Events Calendar 90+ · 0.0★ (0) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.