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wp.org search vs our merit ranking: “inner page menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “inner page menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login Page Customizer – Customize Login Screen & Branding shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 1K+ installs carry it up the search order; its 3.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #9 on merit, 4.8★ from 1321 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Max Mega Menu 300K+ · 4.8★ (883) wp.org #1 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #2 3 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 1 too low 5 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #6 1 too low 6 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #7 1 too low 7 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #10 3 too low 8 Bold Page Builder 40K+ · 3.6★ (66) wp.org #4 4 too high 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #15 ↓2 6 too low 10 Polylang 900K+ · 4.7★ (3004) wp.org #13 ↑2 3 too low 11 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #11 12 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #14 2 too low 13 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #8 5 too high 14 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #17 3 too low 15 My Sticky Bar – Floating Notification Bar & Sticky Header (formerly myStickymenu) 100K+ · 4.9★ (1199) wp.org #22 ↑1 7 too low 16 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #12 4 too high 17 Bootstrap Blocks 10K+ · 5.0★ (28) wp.org #19 2 too low 18 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #16 2 too high 19 Better Block Editor (BBE) 6K+ · 5.0★ (11) wp.org #18 1 too high 20 Responsive Blocks – Page Builder for Blocks & Patterns 3K+ · 4.8★ (17) wp.org #23 3 too low 21 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #20 1 too high 22 Login Page Customizer – Customize Login Screen & Branding 1K+ · 3.2★ (5) wp.org #9 13 too high 23 Sticky Elementor – Sticky Header, Menu Color After Sticky, Logo Swap & Back to Top Button 600+ · 5.0★ (1) wp.org #24 1 too low 24 Sticky Content – Make Any Section Sticky on Scroll 500+ · 3.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.