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wp.org search vs our merit ranking: “iso”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iso”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

SimplyBook.me – Booking and reservations calendar shows at wp.org #7 but places #24 on merit, a gap of 17 places. Its 30K+ installs carry it up the search order; its 1.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization places #8 on merit, 4.3★ from 311 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Meow Lightbox 10K+ · 4.9★ (190) wp.org #3 1 too low 3 Cyr to Lat Enhanced 80K+ · 4.6★ (51) wp.org #4 1 too low 4 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #10 6 too low 5 Hreflang Manager – Hreflang Implementation for International SEO 8K+ · 4.7★ (9) wp.org #2 3 too high 6 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #8 2 too low 7 Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ · 5.0★ (13) wp.org #6 1 too high 8 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #17 9 too low 9 Trusty Whistleblowing Solution 400+ · 5.0★ (15) wp.org #9 10 Responsive Mortgage Calculator 7K+ · 4.4★ (21) wp.org #12 2 too low 11 M MimeTypes Link Icons 8K+ · 5.0★ (26) wp.org #22 11 too low 12 Mailjet Email Marketing 10K+ · 3.2★ (45) wp.org #13 1 too low 13 wp-forecast 4K+ · 4.2★ (23) wp.org #18 5 too low 14 Pie Calendar – Events Calendar Made Simple 1K+ · 4.7★ (24) wp.org #20 6 too low 15 IP2Location Tags 200+ · 3.7★ (9) wp.org #11 4 too high 16 Euro FxRef Currency Converter (by DKZR) 100+ · 5.0★ (6) wp.org #16 17 Ultimate Watermark – Image Watermark, Image Protection & Bulk Watermarking 1K+ · 3.3★ (11) wp.org #14 3 too high 18 Greek Multi Tool 1K+ · 4.6★ (9) wp.org #23 5 too low 19 Exif Details 300+ · 5.0★ (1) wp.org #5 14 too high 20 Payment gateway: accept.blue for WooCommerce 200+ · 3.6★ (8) wp.org #21 1 too low 21 ActiveTrail – Contact Form 7 500+ · 0.0★ (0) wp.org #19 2 too high 22 DayPick: Date Fields for Contact Form 7 100+ · 5.0★ (1) wp.org #15 7 too high 23 Sri Lankan Cities for WooCommerce 80+ · 5.0★ (1) wp.org #24 1 too low 24 SimplyBook.me – Booking and reservations calendar 30K+ · 1.0★ (1) wp.org #7 17 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.