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wp.org search vs our merit ranking: “junk”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “junk”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Header Junk Remover shows at wp.org #6 but places #18 on merit, a gap of 12 places. Its 20+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Form Integration — Connect Forms to 300+ Apps places #9 on merit, 4.8★ from 91 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Stop WP Emails Going to Spam 10K+ · 4.8★ (51) wp.org #1 2 WP SMTP Mailer – SMTP7 8K+ · 5.0★ (115) wp.org #5 ↓1 3 too low 3 Paste As Plain Text By Default 2K+ · 5.0★ (9) wp.org #2 1 too high 4 Lenix Leads Collector 10K+ · 4.4★ (25) wp.org #3 1 too high 5 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #10 ↑9 5 too low 6 ActiveLayer Anti-Spam: Spam Protection for Forms & Comments 10K+ · 4.9★ (10) wp.org #4 ↑2 2 too high 7 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #7 ↑2 8 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #16 ↓1 8 too low 9 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #20 11 too low 10 Speed Booster Pack ⚡ PageSpeed Optimization Suite 8K+ · 4.3★ (186) wp.org #21 ↑1 11 too low 11 pipDisqus – Lightweight Disqus Comments 200+ · 4.5★ (6) wp.org #8 ↓1 3 too high 12 Anti-Spam Protection – No API Key, GDPR Friendly 1K+ · 5.0★ (12) wp.org #18 6 too low 13 Slugs Manager: Delete Old Permalinks from WordPress Database 3K+ · 4.2★ (13) wp.org #14 1 too low 14 Hertwill – EU and US Dropshipping 100+ · 4.9★ (14) wp.org #22 ↓1 8 too low 15 Traffic Monitor 900+ · 5.0★ (3) wp.org #9 ↓1 6 too high 16 Auto Attachments Cleaner 60+ · 5.0★ (3) wp.org #11 ↓1 5 too high 17 Zoho SalesIQ – Live chat, chatbots, and visitor tracking 10K+ · 4.1★ (7) wp.org #17 ↓1 18 Header Junk Remover 20+ · 0.0★ (0) wp.org #6 ↓1 12 too high 19 FluentComments – AJAX Comments, Anti-Spam & Comment Email Notifications 700+ · 4.3★ (6) wp.org #23 4 too low 20 Odyssey LLMS 300+ · 5.0★ (2) wp.org #12 ↑1 8 too high 21 Checkout Guard – Block Fake Orders, Spam & Fraud for WooCommerce 90+ · 5.0★ (2) wp.org #13 ↓1 8 too high 22 I don't like Spam! 200+ · 5.0★ (2) wp.org #15 ↓4 7 too high 23 Local Links 30+ · 5.0★ (2) wp.org #19 ↓2 4 too high 24 Auto Alt Image Meta 40+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.