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wp.org search vs our merit ranking: “language select”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “language select”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #12 on merit, 5.0★ from 1865 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #1 2 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #3 1 too low 3 Simple Admin Language Change 10K+ · 4.7★ (22) wp.org #2 1 too high 4 Multisite Language Switcher 3K+ · 4.8★ (99) wp.org #4 5 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #8 3 too low 6 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #7 1 too low 7 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8708) wp.org #12 ↓1 5 too low 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #11 ↑1 3 too low 9 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 10 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #16 ↓2 6 too low 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #14 ↑2 3 too low 12 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) wp.org #19 ↓1 7 too low 13 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #21 ↑1 8 too low 14 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #23 ↑1 9 too low 15 RY City Select for WooCommerce 2K+ · 4.9★ (9) wp.org #5 ↑1 10 too high 16 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #22 ↓2 6 too low 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #15 2 too high 18 Preferred Languages 3K+ · 5.0★ (18) wp.org #10 8 too high 19 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #24 ↓3 5 too low 20 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #20 ↓1 21 Multilanguage by BestWebSoft – WordPress Translation Plugin and Language Switcher 3K+ · 3.8★ (92) wp.org #18 ↓1 3 too high 22 Language Switcher for Transposh 1K+ · 5.0★ (6) wp.org #13 9 too high 23 Language Switcher 1K+ · 4.0★ (7) wp.org #17 ↓2 6 too high 24 Universally – AI Translation & Multilingual SEO: Translate Your Site into 110+ Languages 30K+ · 5.0★ (1) wp.org #6 ↓1 18 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.