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wp.org search vs our merit ranking: “laser settings”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “laser settings”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

L

Ranked above its merit

LaserEngraverExpert Material Settings shows at wp.org #12 but places #18 on merit, a gap of 6 places. Its — installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Oliver POS – WooCommerce POS for iPhone, iPad & Android places #10 on merit, 4.2★ from 90 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ · 4.8★ (83) wp.org #2 ↑1 1 too low 2 Advanced WordPress Reset – Debug, Recover & Reset WP 10K+ · 4.9★ (1233) wp.org #5 3 too low 3 3DPrint Lite 600+ · 4.8★ (37) wp.org #3 ↓1 4 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #6 2 too low 5 FluentBoards – Project Management, Task Management, Goal Tracking, Kanban Board, and, Team Collaboration 6K+ · 5.0★ (25) wp.org #4 1 too high 6 B Laser Loader – Show Visitors Your Pages Are Loading in Style 80+ · 5.0★ (2) wp.org #1 5 too high 7 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #9 2 too low 8 File Uploads Addon for WooCommerce 4K+ · 3.7★ (27) wp.org #7 ↑1 1 too high 9 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #13 4 too low 10 Oliver POS – WooCommerce POS for iPhone, iPad & Android 700+ · 4.2★ (90) wp.org #22 12 too low 11 Extra Product Options for WooCommerce 600+ · 4.1★ (9) wp.org #8 ↓1 3 too high 12 Convesio Convert – WooCommerce Email Marketing Automation with Website Personalization, Popups and Forms 80+ · 4.8★ (17) wp.org #15 3 too low 13 ShipWorks Connector for Woocommerce 200+ · 4.8★ (10) wp.org #11 ↓1 2 too high 14 VPN Guard – Block VPN, Proxy, Bots & Anonymous Visitors 200+ · 5.0★ (8) wp.org #14 15 Bukza 200+ · 5.0★ (2) wp.org #10 ↑1 5 too high 16 Searchips Search By Image for WooCommerce 10+ · 4.7★ (3) wp.org #16 17 Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 50+ · 5.0★ (2) wp.org #18 1 too low 18 L LaserEngraverExpert Material Settings — · 0.0★ (0) wp.org #12 6 too high 19 Eway Payments for Woo 3K+ · 3.2★ (5) wp.org #19 20 Precise Expressions Product Customizer 10+ · 0.0★ (0) wp.org #20 21 Bookingor – Booking System and Appointment Booking Calendar, Meeting Scheduling & WooCommerce 60+ · 5.0★ (1) wp.org #17 4 too high 22 3DPrint – 3D Print Calculator — · 0.0★ (0) wp.org #23 1 too low 23 Pixobe Product Designer – WooCommerce Product Customizer — · 0.0★ (0) wp.org #24 1 too low 24 Engraver – Personalize and Customize WooCommerce Products — · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.