Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “late caching”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “late caching”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Missed Schedule Post Publisher shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #1 2 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #2 ↑2 3 WP Super Cache 1M+ · 4.3★ (1346) wp.org #3 4 Redis Object Cache 500K+ · 4.5★ (179) wp.org #4 ↑1 5 WP Meteor Website Speed Optimization Addon 20K+ · 4.7★ (77) wp.org #5 ↑1 6 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #7 ↑1 1 too low 7 Cache Enabler 100K+ · 4.3★ (139) wp.org #6 ↑1 1 too high 8 Appointment Booking Plugin – LatePoint | Calendar & Scheduling for WordPress 100K+ · 4.9★ (107) wp.org #10 ↑2 2 too low 9 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #11 ↓1 2 too low 10 MalCare WordPress Security Plugin – Malware Scanner, Cleaner, Security Firewall 100K+ · 4.4★ (560) wp.org #12 ↑2 2 too low 11 MoreConvert Wishlist for WooCommerce 8K+ · 4.9★ (120) wp.org #13 ↑2 2 too low 12 Booking Activities 3K+ · 5.0★ (121) wp.org #15 ↑2 3 too low 13 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #23 ↑1 10 too low 14 DietPress 2K+ · 5.0★ (38) wp.org #14 ↓1 15 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #9 ↑2 6 too high 16 WebP Express 300K+ · 4.4★ (162) wp.org #19 ↑3 3 too low 17 Smart COD for WooCommerce 30K+ · 4.6★ (52) wp.org #16 1 too high 18 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #21 ↑2 3 too low 19 Page View Count 10K+ · 4.0★ (55) wp.org #18 ↑1 1 too high 20 Missed Schedule Post Publisher 6K+ · 5.0★ (3) wp.org #8 ↑1 12 too high 21 Easy Invoice – Invoice Generator, PDF Quotes & Payments 600+ · 4.4★ (7) wp.org #22 ↓1 1 too low 22 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #20 2 too high 23 Fastcache by Host.it 1K+ · 5.0★ (2) wp.org #17 ↑1 6 too high 24 Watso – Basic Help Chat Button 200+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.