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wp.org search vs our merit ranking: “latest news widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “latest news widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Latest Posts shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 4K+ installs carry it up the search order; its 4.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7,522 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #1 ↑1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #2 ↓1 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #3 4 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #6 ↑6 wp.org ranks it 2 places below merit 5 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4,625) wp.org #7 wp.org ranks it 2 places below merit 6 Widget Context 30K+ · 4.5★ (98) wp.org #5 wp.org ranks it 1 place above merit 7 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #4 ↑5 wp.org ranks it 3 places above merit 8 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1,516) wp.org #11 wp.org ranks it 3 places below merit 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #13 ↑4 wp.org ranks it 4 places below merit 10 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #10 11 Latest Post Shortcode 4K+ · 4.8★ (46) wp.org #9 ↓1 wp.org ranks it 2 places above merit 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #21 ↓1 wp.org ranks it 9 places below merit 13 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #14 ↑4 wp.org ranks it 1 place below merit 14 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #17 ↓2 wp.org ranks it 3 places below merit 15 Image Widget 100K+ · 4.9★ (287) wp.org #24 ↓1 wp.org ranks it 9 places below merit 16 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #22 ↓1 wp.org ranks it 6 places below merit 17 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #16 ↓2 wp.org ranks it 1 place above merit 18 Latest Posts 4K+ · 4.6★ (7) wp.org #8 ↓2 wp.org ranks it 10 places above merit 19 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #12 ↓8 wp.org ranks it 7 places above merit 20 N News Ticker for Elementor 2K+ · 4.8★ (40) wp.org #23 ↑1 wp.org ranks it 3 places below merit 21 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #20 ↑2 wp.org ranks it 1 place above merit 22 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #15 ↓2 wp.org ranks it 7 places above merit 23 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #18 ↓2 wp.org ranks it 5 places above merit 24 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.