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wp.org search vs our merit ranking: “line numbers”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “line numbers”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Animated Number Counters shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 2K+ installs carry it up the search order; its 3.4★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PDF Invoices & Packing Slips for WooCommerce places #12 on merit, 5.0★ from 1866 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #1 2 Albo Pretorio On line 700+ · 5.0★ (18) wp.org #2 3 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #4 ↓1 1 too low 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #6 2 too low 5 Sequential Order Numbers for WooCommerce 10K+ · 3.8★ (29) wp.org #3 ↑1 2 too high 6 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #10 4 too low 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #11 ↓2 4 too low 8 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #14 ↓1 6 too low 9 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #18 ↑1 9 too low 10 WP Super Cache 1M+ · 4.3★ (1346) wp.org #13 ↑3 3 too low 11 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #17 ↓3 6 too low 12 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #24 ↓3 12 too low 13 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #15 ↑2 2 too low 14 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #23 9 too low 15 WP Editor 20K+ · 4.5★ (95) wp.org #16 ↓1 1 too low 16 CodeColorer 1K+ · 4.9★ (11) wp.org #8 8 too high 17 Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ · 4.5★ (221) wp.org #22 ↑1 5 too low 18 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 3 too low 19 Counters Block – Animated Number Counters, Stats & Dynamic KPIs 3K+ · 5.0★ (8) wp.org #9 ↑2 10 too high 20 Debug Log Manager – Conveniently Monitor and Inspect Errors 10K+ · 5.0★ (25) wp.org #19 ↑1 1 too high 21 Animated Number Counters 2K+ · 3.4★ (5) wp.org #5 16 too high 22 Vaaky Highlighter — Syntax Highlighter, Code Blocks, Line Numbers for Gutenberg 10+ · 4.5★ (2) wp.org #12 10 too high 23 Speedx Smart Line Breaks 50+ · 5.0★ (1) wp.org #7 16 too high 24 Sticky Copy Button for Code Blocks 50+ · 4.5★ (2) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.