Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “link health”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “link health”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Link Diagnostics – Broken Links, Redirects, and Link Insights shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 50+ installs carry it up the search order; its 4.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #11 on merit, 4.9★ from 1,463 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #2 3 WP Umbrella: Security Backup Restore & Monitoring 90K+ · 4.8★ (81) wp.org #3 ↑1 4 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #6 wp.org ranks it 2 places below merit 5 Link Whisper Free 30K+ · 4.2★ (151) wp.org #5 6 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #4 ↓1 wp.org ranks it 2 places above merit 7 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #7 8 WP Server Health Stats 9K+ · 4.8★ (110) wp.org #8 9 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (413) wp.org #10 ↓1 wp.org ranks it 1 place below merit 10 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8,870) wp.org #15 ↓1 wp.org ranks it 5 places below merit 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #20 wp.org ranks it 9 places below merit 12 AF Companion – AI Alt Text, Performance, Site Health & Maintenance 10K+ · 4.9★ (34) wp.org #9 wp.org ranks it 3 places above merit 13 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5,211) wp.org #19 ↓1 wp.org ranks it 6 places below merit 14 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #18 ↓3 wp.org ranks it 4 places below merit 15 Redis Object Cache 500K+ · 4.5★ (179) wp.org #21 wp.org ranks it 6 places below merit 16 Version Info – Server Health Monitor, PHP & MySQL Version Display, Environment Indicators 10K+ · 5.0★ (15) wp.org #14 ↓1 wp.org ranks it 2 places above merit 17 No External Links 4K+ · 4.8★ (16) wp.org #12 ↓1 wp.org ranks it 5 places above merit 18 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #22 wp.org ranks it 4 places below merit 19 phpinfo() WP – Site Health, PHP Compatibility & Server Audit 3K+ · 4.5★ (8) wp.org #13 ↓1 wp.org ranks it 6 places above merit 20 Server Info – System Health & Diagnostics Suite 3K+ · 3.8★ (12) wp.org #16 wp.org ranks it 4 places above merit 21 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #17 ↓1 wp.org ranks it 4 places above merit 22 Link Diagnostics – Broken Links, Redirects, and Link Insights 50+ · 4.0★ (2) wp.org #11 ↓1 wp.org ranks it 11 places above merit 23 icomm site health 10+ · 0.0★ (0) wp.org #23 24 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.