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wp.org search vs our merit ranking: “linkedin signup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “linkedin signup”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Taggbox: Social Media Feed Widget shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More places #11 on merit, 4.7★ from 1597 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #1 2 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #2 3 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #3 4 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #4 5 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #5 6 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #8 2 too low 7 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #7 ↓1 8 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #14 ↑3 6 too low 9 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #12 3 too low 10 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #6 ↑1 4 too high 11 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #20 ↓4 9 too low 12 Customer Email Verification for WooCommerce 8K+ · 4.8★ (47) wp.org #10 2 too high 13 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #16 ↓1 3 too low 14 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #21 7 too low 15 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #18 ↑1 3 too low 16 Affiliates for WooCommerce – Affiliate Program, Referral Tracking & Commission Payouts 300+ · 5.0★ (8) wp.org #9 7 too high 17 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #13 4 too high 18 Social Boost: Giveaways, Instant win and Contests. Grow followers, shares, subscribers, traffic, referrals, sales and more 100+ · 5.0★ (25) wp.org #23 ↑1 5 too low 19 Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers 20K+ · 3.9★ (43) wp.org #22 3 too low 20 Clearout Email Validator – Real-Time Email Verification on WordPress Forms 500+ · 4.2★ (13) wp.org #15 ↓1 5 too high 21 Taggbox: Social Media Feed Widget 1K+ · 5.0★ (4) wp.org #11 10 too high 22 9MAIL – WordPress Email Templates Designer 200+ · 5.0★ (4) wp.org #19 ↑1 3 too high 23 UTM Tracker for Gravity Forms 100+ · 5.0★ (1) wp.org #17 ↑1 6 too high 24 Jobus – Job Board, Recruitment & Hiring Platform 100+ · 5.0★ (1) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.