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wp.org search vs our merit ranking: “links in new tab”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “links in new tab”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Open Comment Links in New Window shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 4.3★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 External Links in New Window / New Tab 30K+ · 4.5★ (77) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #2 3 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #3 4 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #5 ↑4 wp.org ranks it 1 place below merit 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Broken Link Checker 500K+ · 3.8★ (605) wp.org #4 wp.org ranks it 2 places above merit 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #9 ↓2 wp.org ranks it 2 places below merit 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #11 ↑1 wp.org ranks it 3 places below merit 9 External Product New Tab for WooCommerce 3K+ · 4.8★ (35) wp.org #6 ↓1 wp.org ranks it 3 places above merit 10 P Page Links To 100K+ · 4.9★ (157) wp.org #12 ↑1 wp.org ranks it 2 places below merit 11 New User Approve 20K+ · 4.3★ (131) wp.org #10 ↑1 wp.org ranks it 1 place above merit 12 Custom Product Tabs for WooCommerce & WordPress Tabs Builder – Smart Tabs 10K+ · 4.9★ (134) wp.org #13 ↓3 wp.org ranks it 1 place below merit 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #16 ↓2 wp.org ranks it 3 places below merit 14 Simple Side Tab 10K+ · 4.8★ (22) wp.org #8 wp.org ranks it 6 places above merit 15 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #21 wp.org ranks it 6 places below merit 16 Product Tabs for WooCommerce 10K+ · 4.7★ (69) wp.org #19 ↑2 wp.org ranks it 3 places below merit 17 Link Library 10K+ · 4.7★ (97) wp.org #23 ↓7 wp.org ranks it 6 places below merit 18 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #20 ↑3 wp.org ranks it 2 places below merit 19 EXMAGE – WordPress Image Links 5K+ · 5.0★ (33) wp.org #18 ↑1 wp.org ranks it 1 place above merit 20 Accessibility New Window Warnings 1K+ · 4.8★ (17) wp.org #17 ↑3 wp.org ranks it 3 places above merit 21 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #22 ↑2 wp.org ranks it 1 place below merit 22 Leaving Notice Popup For External Links – nofollow, noopener & New Tab 200+ · 5.0★ (3) wp.org #15 ↑3 wp.org ranks it 7 places above merit 23 WP Open Comment Links in New Window 100+ · 4.3★ (4) wp.org #14 ↑3 wp.org ranks it 9 places above merit 24 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.