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wp.org search vs our merit ranking: “list products”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “list products”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WCBoost – Products Compare shows at wp.org #2 but places #21 on merit, a gap of 19 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels places #12 on merit, 4.6★ from 838 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 2 too low 3 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #3 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 2 too low 5 W4 Post List 3K+ · 4.7★ (94) wp.org #5 6 Product Table & List Builder for WooCommerce 10K+ · 4.9★ (254) wp.org #8 ↓1 2 too low 7 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #11 ↓1 4 too low 8 Rearrange Products for WooCommerce 20K+ · 4.6★ (58) wp.org #7 ↑1 1 too high 9 Products Per Page for WooCommerce 10K+ · 4.8★ (80) wp.org #9 10 Load More Products for WooCommerce 10K+ · 4.9★ (275) wp.org #15 ↓6 5 too low 11 WPC Composite Products for WooCommerce 9K+ · 4.6★ (76) wp.org #10 ↑1 1 too high 12 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #20 ↓7 8 too low 13 Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228) wp.org #18 5 too low 14 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #19 ↓7 5 too low 15 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #21 ↓2 6 too low 16 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #13 ↑3 3 too high 17 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #16 1 too high 18 Stylish Price List – Price Table Builder & QR Code Restaurant Menu 3K+ · 4.7★ (117) wp.org #23 ↓3 5 too low 19 Ultimate Post List 2K+ · 4.6★ (13) wp.org #12 ↑2 7 too high 20 Hide Categories and Products for Woocommerce 10K+ · 4.1★ (29) wp.org #14 ↑1 6 too high 21 WCBoost – Products Compare 30K+ · 5.0★ (1) wp.org #2 19 too high 22 Free WooCommerce Products Slider/Carousel Pro 2K+ · 4.7★ (17) wp.org #22 ↓1 23 Magical Shop Builder – WooCommerce Template Builder for Elementor | Shop, Cart, Checkout & Product Page Builder 3K+ · 5.0★ (9) wp.org #17 6 too high 24 Addonify – Compare Products For WooCommerce 1K+ · 5.0★ (4) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.