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wp.org search vs our merit ranking: “location finder”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “location finder”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WEUX Content Finder shows at wp.org #1 but places #13 on merit, a gap of 12 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Germanized for WooCommerce places #12 on merit, 4.8★ from 496 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Store Locator 40K+ · 4.8★ (312) wp.org #2 ↓1 1 too low 2 Accessibility Tools & Alt Text Finder 3K+ · 4.9★ (69) wp.org #3 ↓1 1 too low 3 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #8 ↓1 5 too low 4 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #6 2 too low 5 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #10 ↓2 5 too low 6 Agile Store Locator 10K+ · 4.9★ (59) wp.org #9 3 too low 7 Locatoraid Store Locator 1K+ · 4.5★ (17) wp.org #4 3 too high 8 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #16 ↓2 8 too low 9 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #18 ↓1 9 too low 10 Custom WP Store Locator 300+ · 4.6★ (14) wp.org #5 ↓2 5 too high 11 We’re Open! 5K+ · 5.0★ (45) wp.org #11 12 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #24 ↓3 12 too low 13 WEUX Content Finder 70+ · 5.0★ (1) wp.org #1 ↑4 12 too high 14 Simple Business Directory – AI Powered 300+ · 4.9★ (62) wp.org #23 9 too low 15 Hide Shipping Method For WooCommerce 10K+ · 4.0★ (25) wp.org #15 16 MapPin – Location & Store Locator 10+ · 5.0★ (2) wp.org #7 ↑10 9 too high 17 Rox Appointment Booking – Event, Calendar & Appointment Scheduling 2K+ · 5.0★ (7) wp.org #22 ↓11 5 too low 18 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #21 ↓1 3 too low 19 Store Locator for WordPress📍 1K+ · 5.0★ (5) wp.org #20 ↓1 1 too low 20 RoarDev Doctor & Therapist Finder 10+ · 5.0★ (2) wp.org #12 ↓2 8 too high 21 Local Pickup for WooCommerce 1K+ · 5.0★ (2) wp.org #19 ↓2 2 too high 22 Location Finder – Store Locator & Resource Directory — · 5.0★ (1) wp.org #13 9 too high 23 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #14 ↓2 9 too high 24 Multiloca Lite – Multi Location Inventory Management for WooCommerce 80+ · 3.5★ (2) wp.org #17 ↓4 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.