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wp.org search vs our merit ranking: “login custom”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login custom”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

All In One Login shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 60K+ installs carry it up the search order; its 3.6★ average from 35 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Temporary Login Without Password places #8 on merit, 5.0★ from 1549 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #1 2 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #2 3 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #3 4 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #4 ↑1 5 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #5 ↓1 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #8 ↑1 2 too low 7 Admin Custom Login 10K+ · 4.6★ (388) wp.org #10 ↓2 3 too low 8 Temporary Login Without Password 90K+ · 5.0★ (1549) wp.org #15 ↑1 7 too low 9 Custom Login Page Customizer 50K+ · 4.9★ (476) wp.org #13 ↓1 4 too low 10 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #6 4 too high 11 Custom Permalinks 100K+ · 4.1★ (116) wp.org #9 ↑1 2 too high 12 Custom Login Page Customizer 80K+ · 4.8★ (410) wp.org #14 2 too low 13 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #19 ↓2 6 too low 14 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #7 7 too high 15 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #21 ↓3 6 too low 16 Force Login 30K+ · 4.8★ (101) wp.org #17 1 too low 17 Theme My Login 50K+ · 3.7★ (460) wp.org #16 ↓1 1 too high 18 Clean Login 5K+ · 4.7★ (144) wp.org #18 19 Custom Login 10K+ · 3.6★ (97) wp.org #12 ↓1 7 too high 20 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #22 ↓3 2 too low 21 All In One Login 60K+ · 3.6★ (35) wp.org #11 ↑2 10 too high 22 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #23 1 too low 23 Easy Hide Login 20K+ · 4.4★ (43) wp.org #20 3 too high 24 L Login rebuilder 20K+ · 5.0★ (7) wp.org #24 ↓2

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.