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wp.org search vs our merit ranking: “login otp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login otp”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login with OTP shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning places #10 on merit, 4.8★ from 1039 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All In One Login 60K+ · 3.6★ (35) wp.org #1 ↑1 2 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #2 ↓1 3 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #3 4 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #4 5 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (386) wp.org #11 ↓1 6 too low 6 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #6 7 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #14 ↓2 7 too low 8 WP 2FA – Two-factor authentication for WordPress 100K+ · 4.7★ (184) wp.org #12 ↑3 4 too low 9 Email OTP Authenticator – Login, Register & 2FA 100+ · 5.0★ (12) wp.org #5 4 too high 10 Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1039) wp.org #22 ↓1 12 too low 11 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #8 3 too high 12 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #10 ↑4 2 too high 13 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #24 ↓2 11 too low 14 Orion SMS OTP Verification. 200+ · 4.8★ (119) wp.org #23 ↓3 9 too low 15 Login Me Now – Passwordless, Magic Link, OTP & Social Login for WordPress 500+ · 5.0★ (9) wp.org #9 6 too high 16 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #18 2 too low 17 CS-Login | ورود پیامکی، گوگل، ووکامرس، LearnDash و OTP 400+ · 5.0★ (5) wp.org #13 ↓2 4 too high 18 W WP-OTP 100+ · 4.0★ (9) wp.org #17 ↓1 1 too high 19 Happy Coders OTP Login for WooCommerce 30+ · 5.0★ (7) wp.org #21 ↓4 2 too low 20 Admin login URL Change 2K+ · 5.0★ (4) wp.org #15 ↓2 5 too high 21 Login with OTP 100+ · 4.3★ (3) wp.org #7 14 too high 22 Social Login, Passkeys, Magic Link & Email OTP – Passwordless Login by VentraConnect 100+ · 5.0★ (3) wp.org #20 ↓1 2 too high 23 O OneCode Login 200+ · 5.0★ (2) wp.org #19 ↓1 4 too high 24 WALoops OTP Login 30+ · 5.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.