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wp.org search vs our merit ranking: “login screen design”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login screen design”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login Page Customizer – Customize Login Screen & Branding shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 3.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Defender Security – Malware Scanner, Login Security & Firewall places #12 on merit, 4.8★ from 334 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #2 1 too low 2 All In One Login 60K+ · 3.6★ (35) wp.org #1 1 too high 3 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #4 1 too low 4 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #5 1 too low 5 Admin Custom Login 10K+ · 4.6★ (388) wp.org #6 ↑1 1 too low 6 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) wp.org #8 ↑1 2 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 ↓3 2 too low 8 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #3 5 too high 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #10 ↑3 1 too low 10 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #12 2 too low 11 Custom Login 10K+ · 3.6★ (97) wp.org #7 ↑1 4 too high 12 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #18 ↑1 6 too low 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #23 ↑1 10 too low 14 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #20 6 too low 15 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #19 ↑4 4 too low 16 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #13 ↑2 3 too high 17 Loading Page with Loading Screen 10K+ · 4.6★ (124) wp.org #24 7 too low 18 Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) wp.org #11 ↓1 7 too high 19 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #21 2 too low 20 User Login History 10K+ · 4.6★ (29) wp.org #16 ↑1 4 too high 21 Simple Login Captcha 10K+ · 3.9★ (17) wp.org #14 7 too high 22 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #17 ↑1 5 too high 23 Login Page Customizer – Customize Login Screen & Branding 1K+ · 3.2★ (5) wp.org #15 ↑1 8 too high 24 UsersWP – Social Login 2K+ · 3.3★ (4) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.