wp.org search vs our merit ranking: “logo condition”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “logo condition”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 5K+ installs carry it up the search order; its 4.2★ average from 9 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #8 on merit, 4.9★ from 4962 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Logo Showcase Ultimate – Logo Carousel, Logo Slider & Logo Grid 2K+ · 4.7★ (27) wp.org #1 2

Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #3 1 too low 3

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #4 1 too low 4

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #5 1 too low 5

TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #7 2 too low 6

Custom Site Logo 1K+ · 4.7★ (9) thin reviews wp.org #2 4 too high 7

Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current wp.org #8 1 too low 8

Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #13 5 too low 9

Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #11 2 too low 10

PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1865) throws errorsnot PHP-current wp.org #10 11

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 4 too low 12

Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #14 2 too low 13

CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #16 3 too low 14

Privacy Policy Generator, Terms & Conditions, GDPR, CCPA, Cookie Policy & Disclaimer Templates – WPLP Legal Pages 10K+ · 4.7★ (93) not PHP-current wp.org #9 5 too high 15

Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #20 5 too low 16

Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #12 4 too high 17

PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #22 5 too low 18

iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more 200K+ · 4.7★ (397) wp.org #24 6 too low 19

HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) throws errorsnot PHP-current wp.org #17 2 too high 20

Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) throws errorsnot PHP-current thin reviews wp.org #6 14 too high 21

Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) thin reviews wp.org #23 2 too low 22

Fluent PDF Generator 20K+ · 5.0★ (6) thin reviews wp.org #18 4 too high 23

Header Footer Builder for Elementor 30K+ · 5.0★ (5) thin reviews wp.org #21 2 too high 24

Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) host-installed base thin reviews wp.org #19 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.