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wp.org search vs our merit ranking: “logo controller”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “logo controller”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sticky Elementor – Sticky Header, Menu Color After Sticky, Logo Swap & Back to Top Button shows at wp.org #2 but places #18 on merit, a gap of 16 places. Its 600+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce places #10 on merit, 5.0★ from 346 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #3 2 too low 2 Scheduled & Automatic Order Status Controller for WooCommerce 2K+ · 5.0★ (11) wp.org #1 1 too high 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #4 1 too low 4 EmbedPress 100K+ · 4.8★ (307) wp.org #6 ↑1 2 too low 5 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #7 ↑1 2 too low 6 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #8 ↓2 2 too low 7 WCFM – Frontend Manager for WooCommerce 20K+ · 4.5★ (286) wp.org #11 4 too low 8 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #15 7 too low 9 Comments – GraphComment | AI-Moderated Comment System 400+ · 4.7★ (30) wp.org #10 1 too low 10 FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ · 5.0★ (346) wp.org #24 ↓1 14 too low 11 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #13 2 too low 12 FV Flowplayer Video Player 10K+ · 4.4★ (90) wp.org #19 7 too low 13 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #16 3 too low 14 Back Button Widget 4K+ · 5.0★ (10) wp.org #9 5 too high 15 Slider Hero with Video Background, Animation 3K+ · 4.8★ (34) wp.org #18 ↑3 3 too low 16 My WP Customize Admin/Frontend 8K+ · 4.3★ (16) wp.org #12 4 too high 17 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #21 4 too low 18 Sticky Elementor – Sticky Header, Menu Color After Sticky, Logo Swap & Back to Top Button 600+ · 5.0★ (1) wp.org #2 16 too high 19 WebDefender Security – Protection & AntiSpam 1K+ · 4.0★ (18) wp.org #20 ↓2 1 too low 20 rtCarousel – Flexible Carousel & Slider Block for Images, Videos, Testimonials & More 300+ · 5.0★ (1) wp.org #5 15 too high 21 Vunelix Financial Widgets – Cryptocurrency, Stock Ticker & Forex 20+ · 5.0★ (2) wp.org #22 ↑2 1 too low 22 PSB Bot Traffic Controller — · 0.0★ (0) wp.org #14 8 too high 23 XUmbrella Page Maintenance Controller — · 0.0★ (0) wp.org #17 6 too high 24 Customer Cloud Gallery – Google Drive & Dropbox Image Gallery 50+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.