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wp.org search vs our merit ranking: “ltv”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “ltv”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Gateway Affirm shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 6K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #1 2 FluentCart A New Era of eCommerce – Faster, Lighter, and Simpler 9K+ · 4.5★ (46) wp.org #2 ↑3 3 Smart Manager – Bulk Edit for WooCommerce 10K+ · 4.4★ (288) wp.org #6 3 too low 4 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #3 ↓1 1 too high 5 Metorik – Reports & Email Automation for WooCommerce 9K+ · 5.0★ (20) wp.org #5 ↓1 6 Autoship Cloud for WooCommerce Subscription Products 100+ · 4.6★ (37) wp.org #12 ↑2 6 too low 7 Putler – Simple WooCommerce Analytics for your Store 200+ · 5.0★ (15) wp.org #7 8 Weberlo for UTM and Ad Tracking 30+ · 5.0★ (14) wp.org #13 5 too low 9 Bolt Checkout for WooCommerce 100+ · 3.0★ (10) wp.org #8 1 too high 10 WooCommerce Gateway Affirm 6K+ · 0.0★ (0) wp.org #4 ↓1 6 too high 11 Fullmetrix Reporting, Analytics & Marketing for WooCommerce — · 0.0★ (0) wp.org #10 ↑1 1 too high 12 Advanced Woocommerce Reporting and Insights – Smart Product Sales Reporting 30+ · 5.0★ (1) wp.org #9 3 too high 13 360 Analytics for WooCommerce — · 5.0★ (1) wp.org #11 ↑1 2 too high 14 Traffic Signs Test — · 0.0★ (0) wp.org #15 ↑1 1 too low 15 Incendium — · 0.0★ (0) wp.org #16 ↑1 1 too low 16 TagFlow for GTM 10+ · 0.0★ (0) wp.org #17 ↑1 1 too low 17 Repeat Customer for WooCommerce 10+ · 0.0★ (0) wp.org #18 ↑1 1 too low 18 AG Data for PostHog — · 0.0★ (0) wp.org #19 ↑1 1 too low 19 PureDevs Customer History for WooCommerce 10+ · 0.0★ (0) wp.org #14 ↓4 5 too high 20 A Ad Code Manager 40+ · 0.0★ (0) wp.org #21 ↑1 1 too low 21 Aion Dashboard for WooCommerce — · 0.0★ (0) wp.org #22 ↑1 1 too low 22 Repeatwright – Customer Segments, RFM & Retention for WooCommerce — · 0.0★ (0) wp.org #24 2 too low 23 CRMlytics – WooCommerce CRM, Email Campaigns & Customer Analytics — · 5.0★ (1) wp.org #20 ↑1 3 too high 24 StoreRadar – Analytics for WooCommerce 10+ · 0.0★ (0) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.