wp.org search vs our merit ranking: “marketo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “marketo”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Buried gem

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation places #3 on merit, 4.3★ from 821 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Integration for Salesforce and Contact Form 7, WPForms, Elementor, Formidable, Ninja Forms 1K+ · 5.0★ (61) wp.org #1 2

Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #3 1 too low 3

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (821) wp.org #9 ↓1 6 too low 4

GoDAM – Video Hosting for LMS & Online Courses 100+ · 5.0★ (2) thin reviews wp.org #2 2 too high 5

Instabot: Chatbot to Increase Conversions on WordPress. Try for Free 40+ · 5.0★ (3) thin reviews wp.org #4 1 too high 6

Nahnu Asset Scanner 10+ · 0.0★ (0) thin reviewslow rating, top placement wp.org #5 2 too high 8

werun.Blocks.Community — · 0.0★ (0) thin reviews wp.org #6 2 too high 9 A Analytics for WordPress — by Segment 300+ · 4.3★ (6) closure risk thin reviews wp.org #19 ↓2 10 too low 10

Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More 10+ · 0.0★ (0) thin reviews wp.org #7 ↓1 3 too high 11

EntrySource Database and UTM Tracker for Contact Form 7 — · 0.0★ (0) thin reviews wp.org #8 ↓1 3 too high 12

Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More — · 0.0★ (0) thin reviews wp.org #10 ↓1 2 too high 13

ClearOpt – GDPR/CCPA Cookie Consent Banner — · 0.0★ (0) thin reviews wp.org #13 14 M Marketo Lite for Contact Form 7 10+ · 0.0★ (0) closure risk thin reviews wp.org #15 ↓2 1 too low 15

MiragetConnector 10+ · 5.0★ (1) closure risk thin reviews wp.org #12 ↓1 3 too high 16

Genius Marketo Form Prefill (API-Free) — · 0.0★ (0) closure risk thin reviews wp.org #16 ↓2 17

Image Plus 10+ · 5.0★ (1) closure risk thin reviews wp.org #14 ↓2 3 too high 18

Remove Marketo Form Styles 10+ · 0.0★ (0) closure risk thin reviews wp.org #17 ↓2 1 too high 19

Export Comment Author Emails – Build email list 10+ · 0.0★ (0) closure risk thin reviews wp.org #18 ↓2 1 too high 20 M Marketo Forms 10+ · 0.0★ (0) closure risk thin reviews wp.org #20 ↓2 21

Apricotrocket CRM Plugin 10+ · 0.0★ (0) closure risk thin reviews wp.org #21 ↓2 22

Chat Metrics – Managed live chat plugin for wordpress 10+ · 0.0★ (0) closure risk thin reviews wp.org #22 ↓2

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.