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wp.org search vs our merit ranking: “menu by roles”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “menu by roles”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu By User Roles shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PublishPress Capabilities: User Role Access Control, Admin Area Permissions places #11 on merit, 4.7★ from 143 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #2 3 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1,281) wp.org #3 4 User Role Editor 700K+ · 4.5★ (288) wp.org #4 5 Max Mega Menu 300K+ · 4.8★ (883) wp.org #7 wp.org ranks it 2 places below merit 6 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #6 ↓1 7 Responsive Menu – Mobile Menu & Hamburger Menu Builder 70K+ · 4.5★ (576) wp.org #8 wp.org ranks it 1 place below merit 8 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #10 ↑1 wp.org ranks it 2 places below merit 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 wp.org ranks it 3 places below merit 10 WP Responsive Menu 30K+ · 4.3★ (100) wp.org #9 wp.org ranks it 1 place above merit 11 PublishPress Capabilities: User Role Access Control, Admin Area Permissions 90K+ · 4.7★ (143) wp.org #17 wp.org ranks it 6 places below merit 12 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #11 ↓1 wp.org ranks it 1 place above merit 13 Simple Floating Menu 10K+ · 5.0★ (38) wp.org #14 wp.org ranks it 1 place below merit 14 WP Bottom Menu 20K+ · 4.5★ (23) wp.org #15 wp.org ranks it 1 place below merit 15 Hide Admin Bar Based on User Roles – Disable the WordPress Toolbar by Role or Capability 20K+ · 3.9★ (21) wp.org #13 wp.org ranks it 2 places above merit 16 Menu By User Roles 1K+ · 5.0★ (3) wp.org #5 ↑1 wp.org ranks it 11 places above merit 17 Restaurant Menu and Food Ordering 2K+ · 4.5★ (15) wp.org #23 ↑1 wp.org ranks it 6 places below merit 18 Product Visibility by User Role for WooCommerce 6K+ · 3.8★ (21) wp.org #22 ↑1 wp.org ranks it 4 places below merit 19 Side Menu Lite – Sticky Floating Side Menu 7K+ · 4.0★ (12) wp.org #21 wp.org ranks it 2 places below merit 20 Remove admin menus by role 8K+ · 4.4★ (14) wp.org #24 wp.org ranks it 4 places below merit 21 Payment Gateways by User Roles for WooCommerce 2K+ · 5.0★ (4) wp.org #16 wp.org ranks it 5 places above merit 22 Menu Visibility Control 700+ · 5.0★ (3) wp.org #18 wp.org ranks it 4 places above merit 23 HM Multiple Roles 1K+ · 3.6★ (5) wp.org #19 wp.org ranks it 4 places above merit 24 Premmerce User Roles 600+ · 5.0★ (2) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.