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wp.org search vs our merit ranking: “meta info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “meta info”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VS Meta Description shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 3K+ installs carry it up the search order; its 4.4★ average from 16 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce places #8 on merit, 4.7★ from 1072 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Meta Tag Manager 70K+ · 4.8★ (84) wp.org #1 2 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #2 3 WP Last Modified Info 40K+ · 4.9★ (857) wp.org #5 2 too low 4 Import and export users and customers 70K+ · 4.7★ (259) wp.org #4 5 Head Meta Data 10K+ · 4.8★ (19) wp.org #3 2 too high 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #8 2 too low 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #9 2 too low 8 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #13 5 too low 9 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 ↑8 3 too low 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #14 4 too low 11 Meta Generator and Version Info Remover 10K+ · 5.0★ (28) wp.org #7 4 too high 12 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #16 ↓5 4 too low 13 Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ · 4.3★ (206) wp.org #11 ↑1 2 too high 14 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #21 ↓3 7 too low 15 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #17 2 too low 16 W WP Photo Album Plus 10K+ · 4.7★ (199) wp.org #18 ↑3 2 too low 17 VS Meta Description 3K+ · 4.4★ (16) wp.org #6 11 too high 18 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #10 8 too high 19 Video Gallery – YouTube Playlist, Channel Gallery by YotuWP 10K+ · 4.7★ (322) wp.org #22 ↓3 3 too low 20 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #24 4 too low 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #23 2 too low 22 Product Publisher Info for WooCommerce 20+ · 5.0★ (4) wp.org #19 ↓3 3 too high 23 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #20 ↓5 3 too high 24 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.