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wp.org search vs our merit ranking: “mortgage application”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mortgage application”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 19.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Loan Calculator shows at wp.org #5 but places #11 on merit, a gap of 6 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. places #6 on merit, 4.7★ from 116 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Formidable Forms – Contact Form, Survey, Quiz, Payment, Calculator Form & Custom Form Builder 300K+ · 4.8★ (1388) wp.org #1 ↑1 2 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #3 ↓2 1 too low 3 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #7 4 too low 4 Property Hive 3K+ · 4.9★ (96) wp.org #8 4 too low 5 Financial Calculator 400+ · 3.8★ (4) wp.org #2 ↑1 3 too high 6 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #19 13 too low 7 Havenlytics – Real Estate Listings, Property Search & Agent Workspace 70+ · 5.0★ (10) wp.org #11 4 too low 8 Showcase IDX Real Estate Search & Lead Capture 2K+ · 3.8★ (35) wp.org #18 10 too low 9 Property Hive Mortgage Calculator 800+ · 0.0★ (0) wp.org #4 5 too high 10 Lenderd Mortgage Application — · 0.0★ (0) wp.org #6 4 too high 11 Loan Calculator 400+ · 5.0★ (1) wp.org #5 6 too high 12 Get Mortgage — By Rehani — · 0.0★ (0) wp.org #9 3 too high 13 Contact Form Migrator from Gravity Forms to Formidable 300+ · 3.7★ (3) wp.org #12 1 too high 14 First We Plan Mortgage Planner — · 0.0★ (0) wp.org #10 4 too high 15 Easy Zillow Reviews 60+ · 0.0★ (0) wp.org #13 2 too high 16 Real Estate Directory – GeoDirectory Add-on 300+ · 0.0★ (0) wp.org #14 2 too high 17 Loan Calculator With Chart 10+ · 0.0★ (0) wp.org #15 2 too high 18 Loan Calculator 10+ · 0.0★ (0) wp.org #17 1 too high 19 Webcamconsult 30+ · 5.0★ (1) wp.org #16 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.