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wp.org search vs our merit ranking: “msg91”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “msg91”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Msg91 for WooCommerce shows at wp.org #1 but places #7 on merit, a gap of 6 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #2 1 too low 2 Orion SMS OTP Verification. 200+ · 4.8★ (119) wp.org #3 ↑1 1 too low 3 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #4 ↓1 1 too low 4 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #7 ↓1 3 too low 5 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #5 6 WC – APG SMS Notifications 300+ · 4.8★ (23) wp.org #9 3 too low 7 Msg91 for WooCommerce 100+ · 0.0★ (0) wp.org #1 6 too high 8 Happy Coders OTP Login for WooCommerce 40+ · 5.0★ (7) wp.org #6 ↑1 2 too high 9 The School Management – Education & Learning ERP 700+ · 4.5★ (15) wp.org #10 1 too low 10 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #11 1 too low 11 WCFM Membership – WooCommerce Memberships for Multivendor Marketplace 10K+ · 4.0★ (25) wp.org #20 ↓1 9 too low 12 ForthFocus SMS – OTP Verification, Order Notifications & Indian DLT for WooCommerce 20+ · 4.7★ (3) wp.org #8 4 too high 13 BMA Lite – Appointment Booking and Scheduling 10+ · 0.0★ (0) wp.org #12 1 too high 14 Appovent – Smart Appointment Booking — · 0.0★ (0) wp.org #13 1 too high 15 Multiaddons Anti Fraud And Fake Order Protection for WooCommerce — · 0.0★ (0) wp.org #14 1 too high 16 Branded SMS 10+ · 5.0★ (2) wp.org #22 ↓1 6 too low 17 C Cindova Phone OTP & SMS for Gravity Forms — · 0.0★ (0) wp.org #15 2 too high 18 Delowar OTP Login and Two-Factor Authentication — · 0.0★ (0) wp.org #16 2 too high 19 Alura Booking — · 0.0★ (0) wp.org #17 2 too high 20 Order SMS For WooCommerce — · 0.0★ (0) wp.org #18 ↓1 2 too high 21 CodeClove School Management System — · 0.0★ (0) wp.org #19 ↓1 2 too high 22 msg91 by vasim shaikh 10+ · 0.0★ (0) wp.org #21 ↓1 1 too high 23 SMS Alert for Contact Form 7 10+ · 3.0★ (2) wp.org #23 ↓1

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.