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wp.org search vs our merit ranking: “multiple addresses”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “multiple addresses”, we and wp.org disagree on the top plugin, and our order differs from theirs on 17 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Happy Coders Multi Address for WooCommerce shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 80+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Admin and Site Enhancements (ASE) places #10 on merit, 5.0★ from 423 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5039) wp.org #2 1 too low 2 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #5 ↓1 3 too low 3 Address Book & Multiple Shipping for WooCommerce 1K+ · 4.8★ (20) wp.org #1 2 too high 4 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #4 ↑1 5 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #9 ↑1 4 too low 6 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #11 ↑1 5 too low 7 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #10 ↓2 3 too low 8 WC Multiple Email Recipients 4K+ · 5.0★ (10) wp.org #3 5 too high 9 Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ · 4.8★ (1488) wp.org #19 ↓8 10 too low 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #21 11 too low 11 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #17 ↓3 6 too low 12 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #23 ↓5 11 too low 13 Address Book for WooCommerce 3K+ · 4.9★ (23) wp.org #7 6 too high 14 Simple Membership 40K+ · 4.6★ (475) wp.org #18 4 too low 15 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #20 ↓5 5 too low 16 Password Protected 300K+ · 4.4★ (142) wp.org #22 6 too low 17 Happy Coders Multi Address for WooCommerce 80+ · 5.0★ (8) wp.org #6 11 too high 18 Multiple Form Instances Add-on for Gravity Forms 800+ · 4.2★ (10) wp.org #8 ↑1 10 too high 19 Multiple Shipping And Billing Address For WooCommerce 200+ · 4.7★ (7) wp.org #15 ↑2 4 too high 20 CryptX 10K+ · 4.5★ (20) wp.org #24 4 too low 21 Auto Capitalize & UPPERCASE Names and Addresses 50+ · 5.0★ (3) wp.org #14 ↑2 7 too high 22 Vanquish Multiple Addresses – Address Book for WooCommerce — · 5.0★ (3) wp.org #16 ↓3 6 too high 23 Unwan – Multiple Address Book for WooCommerce 10+ · 5.0★ (2) wp.org #12 ↑11 11 too high 24 One Email, Multiple Users 40+ · 5.0★ (1) wp.org #13 ↑6 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.