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wp.org search vs our merit ranking: “news widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “news widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

GR Widget – Google Reviews Widget shows at wp.org #13 but places #20 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder places #12 on merit, 4.9★ from 2528 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #1 ↑2 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 ↑2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #4 ↑1 1 too low 4 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #6 ↑8 2 too low 5 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #8 ↓1 3 too low 6 Widget Context 30K+ · 4.5★ (98) wp.org #5 ↑15 1 too high 7 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #7 ↓1 8 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #10 ↑3 2 too low 9 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #3 ↓1 6 too high 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #14 ↓3 4 too low 11 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #11 ↓3 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #18 ↑4 6 too low 13 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #9 ↑6 4 too high 14 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #17 ↑2 3 too low 15 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #16 ↓4 1 too low 16 AccessiYes Accessibility Widget for ADA, EAA & WCAG Readiness 20K+ · 4.8★ (37) wp.org #19 ↓1 3 too low 17 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #12 ↓3 5 too high 18 Shortcode Widget 10K+ · 4.9★ (34) wp.org #23 ↑1 5 too low 19 N News Ticker for Elementor 2K+ · 4.8★ (40) wp.org #21 ↓1 2 too low 20 GR Widget – Google Reviews Widget 1K+ · 5.0★ (11) wp.org #13 ↑3 7 too high 21 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #22 ↑2 1 too low 22 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #15 ↓5 7 too high 23 Statify Widget 4K+ · 5.0★ (5) wp.org #24 1 too low 24 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #20 ↓3 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.