Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “not to filtering”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “not to filtering”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Broken Link Checker shows at wp.org #9 but places #13 on merit, a gap of 4 places. Its 500K+ installs carry it up the search order; its 3.8★ average from 605 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #1 2 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #3 4 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #5 ↓1 1 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #4 1 too high 6 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #6 7 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #8 1 too low 8 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #7 ↓2 1 too high 9 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #10 ↑1 1 too low 10 Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ · 4.9★ (4940) wp.org #11 ↓1 1 too low 11 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #12 1 too low 12 Product Filter for WooCommerce by WBW 50K+ · 4.8★ (325) wp.org #13 ↑1 1 too low 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #9 ↓2 4 too high 14 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #18 ↓3 4 too low 15 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #17 ↓5 2 too low 16 Relevanssi – A Better Search 100K+ · 4.8★ (406) wp.org #15 ↓2 1 too high 17 Post Types Order 600K+ · 4.5★ (296) wp.org #14 ↓5 3 too high 18 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #21 ↓3 3 too low 19 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #20 ↓4 1 too low 20 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #16 ↑1 4 too high 21 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #19 ↑2 2 too high 22 HireZoot – Job Listings, Career Page & Recruitment Tool 30K+ · 4.8★ (194) wp.org #22 ↑1 23 Category AJAX Filter – Posts, Custom Post Types & Product Filter 6K+ · 4.9★ (158) wp.org #23 ↓3 24 Search & Filter 40K+ · 4.5★ (175) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.