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wp.org search vs our merit ranking: “one click scroller”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “one click scroller”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MarqueeX – Smooth Marquee Slider, News Ticker & Post Marquee for Block Editor & Elementor shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 900+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates places #9 on merit, 4.6★ from 67 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 1 too low 2 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #1 1 too high 3 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #5 ↓1 2 too low 4 Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) wp.org #4 ↑1 5 T4B News Ticker – Responsive News Scroller, Slider, and Animations 7K+ · 4.5★ (16) wp.org #3 2 too high 6 Variation Swatches for WooCommerce 8K+ · 4.9★ (86) wp.org #8 2 too low 7 Photo Gallery by Re Gallery: Responsive Image Gallery with AI SEO 700+ · 5.0★ (22) wp.org #6 ↑1 1 too high 8 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #9 1 too low 9 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (67) wp.org #15 ↓2 6 too low 10 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #16 ↓1 6 too low 11 bBlocks – Essential Gutenberg Blocks & Patterns Collection 600+ · 5.0★ (8) wp.org #12 ↓1 1 too low 12 Accessible Carousel & Slider – WCAG AA Compliant Slideshow 500+ · 5.0★ (3) wp.org #7 ↓1 5 too high 13 Yoo Slider – Image Slider & Video Slider 500+ · 4.3★ (33) wp.org #24 ↓1 11 too low 14 Unlock Addons for Elementor 70+ · 5.0★ (8) wp.org #20 ↓1 6 too low 15 Vertical Image Slider – Responsive Thumbnail Slider with Lightbox 1K+ · 4.9★ (7) wp.org #21 ↓1 6 too low 16 Rooster One 10+ · 5.0★ (2) wp.org #10 6 too high 17 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #11 ↓1 6 too high 18 SKT Addons for Elementor 1K+ · 4.7★ (3) wp.org #17 ↓1 1 too high 19 myEasyCompta – Invoicing, Accounting & Quotes Plugin for WordPress 20+ · 5.0★ (4) wp.org #23 ↓1 4 too low 20 AI Story Maker 10+ · 5.0★ (2) wp.org #18 ↓1 2 too high 21 MarqueeX – Smooth Marquee Slider, News Ticker & Post Marquee for Block Editor & Elementor 900+ · 0.0★ (0) wp.org #13 ↑1 8 too high 22 Topper Pack 400+ · 0.0★ (0) wp.org #14 ↓2 8 too high 23 seljeVisitorsFlags 10+ · 0.0★ (0) wp.org #19 ↓1 4 too high 24 Bookingistic — · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.