Variation Swatches for WooCommerce
by ThemeHigh · eCommerce
Also makes 15 other plugins · 469.1K+ installs across the portfolio →
Variation Swatches for WooCommerce plugin adds button, Image, radio, and color swatches to your product attribute & enhance the product selection.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
8K+
≈8.8K estimated
Momentum
-30%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce attributes” for “color swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 71 average across 9,845 eCommerce plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 8K of 257.9K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,181 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 65 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 86 reviews, weighted for review count to 4.6★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation swatches for woocommerce your tag | #5 | #5 | down 2 |
| variation slider swatches | #2 | #2 | 0 |
| color swatches | #5 | #3 | down 1 |
| swatches | #6 | #4 | down 1 |
| woocommerce variation swatches your tag | #6 | #4 | down 1 |
| variation swatches your tag | #6 | #4 | down 1 |
| variation | #8 | #7 | down 1 |
| woocommerce variation your tag | #8 | #6 | down 1 |
| woocommerce product swatch | #4 | #4 | up 1 |
| woocommerce attribute swatches | #6 | #6 | down 1 |
| woocommerce attributes swatches | #6 | #6 | down 1 |
| woocommerce color swatches | #6 | #6 | down 1 |
| woocommerce color image button swatches | #6 | #6 | down 2 |
| image swatches | #6 | #3 | down 2 |
| variation product swatches | #6 | #4 | 0 |
| product swatches | #6 | #6 | 0 |
| product attribute swatches | #6 | #5 | 0 |
| shop product variation swatches | #6 | #4 | 0 |
| selection | #17 | #13 | down 5 |
| woocommerce swatches | #7 | #7 | down 2 |
| woocommerce attributes your tag | Not in the top 24 | ||
126 searches this plugin appeared in over the last 90 days, 20 listed. 95 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce attributes” for “color swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v2.4.5 · 31 Aug 2026
37
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 4 days ago and a band this size takes about a year or more to cross, so the real count is still just under 9K.
Install history since 10 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ switchbladex9mo ago
works perfectly in the woocommerce environment and there are some customization that is available and much needed, perfect!
Read on wp.org ↗ - ★★★★★ stgtopup1.3y ago
problem in variation label showing twice even it showing single in 2.4.0 version when i update it in2.4.1 the problem came.
Read on wp.org ↗ - ★★★★★ gr82661.4y ago
The way it handles the variations is terribly easy and most importantly saved me from wasting an incredible amount of time! While in other plugins you update products one by one, here you have one central “console” and everything is updated automatically. Even if you add a product with variations, if it’s the same as one of the existing ones, it will just update! Perfect!Also, I just bought it – an hour ago – one setting was not as I wanted it to be. I made a ticket. The response and solution was IMMEDIATE!!! These guys are amazing.I highly recommend them. This topic was modified 1 year ago by gr8266. Reason: few corrections
Read on wp.org ↗ - ★★★★★ pastorl61.5y ago
I needed some features and this one has it. for free! Now to hope that the features that are now free will remain free. I am grateful!
Read on wp.org ↗ - ★★★★★ Ameliiiie1.6y ago
Un plugin simple d’utilisation qui offre de belles possibilités.Fait légèrement ralentir le site mais ses fonctionnalités en valent le coup.
Read on wp.org ↗ - ★★★★★ Mohammed Jabir shaikh1.7y ago
Really impressed with the plugin and the amazing support team behind it!
Read on wp.org ↗ - ★★★★★ Elin Jona Traustadottir1.7y ago
Does what it is supposed to do. Modern design and easy to figure out how to use.
Read on wp.org ↗ - ★★★★★ Reza Manouchehri1.8y ago
I found this plugin the most useful among other ones, because: It has 5 different swatches types like color/bio color, Image, Image with label, text/label/button, and radio. It has swatches display styles that makes it possible to display many swatches in Horizontal scroll, vertical scroll, accordion, dropdown, and slider. The possibility to create links for variations Affordable Price for pro version Fantastic support team for solving problems and customizations Creating unlimited designs for variation swatches Creating custom designs for each variation Compatibility with other plugins
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.4.4 Added WooCommerce 10.8 compatibility. Added WordPress 7.0 compatibility. 2.4.4
- — Version 2.4.3 Improved overall security and stability. Added WooCommerce 10.6 compatibility. Added WordPress 6.9 compatibility. See full changelog 2.4.3
- — Version 2.4.5 Added WooCommerce 11.0 compatibility. Added WordPress 7.1 compatibility. 2.4.5
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.4.5). Sites still on an older version should update.
- Patched Medium · 6.4 Variation Swatches for WooCommerce <= 2.1.1 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗2021-12-01 CVE-2021-42367 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 4 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Variation Swatches for WooCommerce plugin adds button, Image, radio, and color swatches to your product att..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi, Facebook and 3 more.
- ✓ Headings and lists 28 headings and 20 lists.
- ✓ Enough to quote 12,205 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "woocommerce attributes", "woocommerce variation swatches" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 9K+ → 8K+ down after 175 days in tier
- 2026-05-09 10K+ → 9K+ down after 1153 days in tier
- 2023-03-13 9K+ → 10K+ up after 261 days in tier
- 2022-06-25 7K+ → 9K+ up after 97 days in tier
- 2022-03-20 5K+ → 7K+ up after 104 days in tier
- 2021-12-06 4K+ → 5K+ up after 176 days in tier
- 2021-06-13 3K+ → 4K+ up after 104 days in tier
- 2021-03-01 2K+ → 3K+ up after 129 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 5 shared tags B -
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 4 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags -
Simple Variation Swatches for WooCommerce 50+ installs · 4.1★ · 4 shared tags B -
GS Variation Swatches for WooCommerce 10+ installs · 3.8★ · 4 shared tags B -
Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/product-variation-swatches-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 8K+ active installs, 4.9★ (86 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/product-variation-swatches-for-woocommerce
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