Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ switchbladex

   7mo ago

   works perfectly in the woocommerce environment and there are some customization that is available and much needed, perfect!

   Read on wp.org ↗
2. ★★★★★ stgtopup

   1.1y ago

   problem in variation label showing twice even it showing single in 2.4.0 version when i update it in2.4.1 the problem came.

   Read on wp.org ↗
3. ★★★★★ gr8266

   1.2y ago

   The way it handles the variations is terribly easy and most importantly saved me from wasting an incredible amount of time! While in other plugins you update products one by one, here you have one central “console” and everything is updated automatically. Even if you add a product with variations, if it’s the same as one of the existing ones, it will just update! Perfect!Also, I just bought it – an hour ago – one setting was not as I wanted it to be. I made a ticket. The response and solution was IMMEDIATE!!! These guys are amazing.I highly recommend them. This topic was modified 1 year ago by gr8266. Reason: few corrections

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4. ★★★★★ pastorl6

   1.3y ago

   I needed some features and this one has it. for free! Now to hope that the features that are now free will remain free. I am grateful!

   Read on wp.org ↗
5. ★★★★★ Ameliiiie

   1.4y ago

   Un plugin simple d’utilisation qui offre de belles possibilités.Fait légèrement ralentir le site mais ses fonctionnalités en valent le coup.

   Read on wp.org ↗
6. ★★★★★ Mohammed Jabir shaikh

   1.5y ago

   Really impressed with the plugin and the amazing support team behind it!

   Read on wp.org ↗
7. ★★★★★ Elin Jona Traustadottir

   1.5y ago

   Does what it is supposed to do. Modern design and easy to figure out how to use.

   Read on wp.org ↗
8. ★★★★★ Reza Manouchehri

   1.6y ago

   I found this plugin the most useful among other ones, because: It has 5 different swatches types like color/bio color, Image, Image with label, text/label/button, and radio. It has swatches display styles that makes it possible to display many swatches in Horizontal scroll, vertical scroll, accordion, dropdown, and slider. The possibility to create links for variations Affordable Price for pro version Fantastic support team for solving problems and customizations Creating unlimited designs for variation swatches Creating custom designs for each variation Compatibility with other plugins

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.4.4 Added WooCommerce 10.8 compatibility. Added WordPress 7.0 compatibility. 2.4.4
2. — Version 2.4.3 Improved overall security and stability. Added WooCommerce 10.6 compatibility. Added WordPress 6.9 compatibility. See full changelog 2.4.3

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 Variation Swatches for WooCommerce <= 2.1.1 - Authenticated (Subscriber+) Stored Cross-Site Scripting ↗
   2021-12-01 CVE-2021-42367 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.1 Patched in 2.1.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 4 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-09 10K+ → 9K+ down after 1005 days in tier
2. 2023-08-08 9K+ → 10K+ up after 1 days in tier
3. 2023-08-07 10K+ → 9K+ down after 147 days in tier
4. 2023-03-13 9K+ → 10K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 5 shared tags B
• Variation Swatches for WooCommerce 10K+ installs · 4.5★ · 4 shared tags A
• Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags B
• Simple Variation Swatches for WooCommerce 40+ installs · 4.1★ · 4 shared tags B
• GS Variation Swatches for WooCommerce 10+ installs · 3.8★ · 4 shared tags C
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags A

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce: 9K+ active installs, 4.9★ (85 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/product-variation-swatches-for-woocommerce