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wp.org search vs our merit ranking: “order lookup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “order lookup”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

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Ranked above its merit

Ni WooCommerce Admin Order Columns shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 500+ installs carry it up the search order; its 4.8★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps places #10 on merit, 4.9★ from 88 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 2 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #3 1 too low 3 AfterShip Tracking – All-In-One WooCommerce Order Tracking (Free plan available) 7K+ · 4.8★ (633) wp.org #5 2 too low 4 Fast Woo Order Lookup 300+ · 5.0★ (8) wp.org #2 2 too high 5 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #12 ↓2 7 too low 6 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #11 ↑2 5 too low 7 Phone Orders for WooCommerce 1K+ · 5.0★ (32) wp.org #8 ↑1 1 too low 8 Campos Checkout Brasileiro para WooCommerce 5K+ · 4.9★ (45) wp.org #10 ↑2 2 too low 9 N Ni WooCommerce Custom Order Status 2K+ · 4.1★ (16) wp.org #6 3 too high 10 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #19 ↓1 9 too low 11 Store Exporter – Export WooCommerce Products, Orders, Subscriptions, Customers 6K+ · 4.1★ (166) wp.org #15 4 too low 12 Order Tracker for WooCommerce – Track Customer Order 900+ · 4.3★ (6) wp.org #4 8 too high 13 Smart COD for WooCommerce 30K+ · 4.6★ (52) wp.org #16 3 too low 14 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 8 too low 15 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #9 ↓1 6 too high 16 N Ni WooCommerce Admin Order Columns 500+ · 4.8★ (6) wp.org #7 9 too high 17 SQLite Object Cache 10K+ · 5.0★ (51) wp.org #23 6 too low 18 Shipping Simulator for WooCommerce 6K+ · 5.0★ (40) wp.org #20 ↑4 2 too low 19 Gleap for WordPress & WooCommerce 300+ · 5.0★ (8) wp.org #14 5 too high 20 Contact Form to Chat Apps | Click to Chat to Order – FormyChat 3K+ · 5.0★ (6) wp.org #13 ↓2 7 too high 21 FlexOrder – WooCommerce Order Sync & Management with Google Sheets 200+ · 3.7★ (10) wp.org #18 ↑1 3 too high 22 افزونه پرداخت امن زرین‌پال برای ووکامرس (ZarinPal for WooCommerce) 60K+ · 3.5★ (13) wp.org #21 ↓1 1 too high 23 EchoPing – Telegram Order Notifications for WooCommerce 40+ · 5.0★ (3) wp.org #24 ↓2 1 too low 24 WC Search Orders By Product 800+ · 4.3★ (3) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.