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wp.org search vs our merit ranking: “order statistics”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “order statistics”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Markdown for Agents and Statistics shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #10 on merit, 4.9★ from 2,433 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #1 2 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1,435) wp.org #4 wp.org ranks it 2 places below merit 3 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #5 wp.org ranks it 2 places below merit 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #6 ↑2 wp.org ranks it 2 places below merit 5 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 Contact Form by Supsystic – Drag & Drop Form Builder with Templates & Form Statistics 6K+ · 4.7★ (92) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #12 ↓1 wp.org ranks it 5 places below merit 8 Post Views Counter 100K+ · 4.9★ (1,238) wp.org #19 ↓2 wp.org ranks it 11 places below merit 9 Quiz Maker by AYS 20K+ · 4.9★ (602) wp.org #18 ↓2 wp.org ranks it 9 places below merit 10 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2,433) wp.org #22 ↓2 wp.org ranks it 12 places below merit 11 ATUM WooCommerce Inventory Management and Stock Tracking 10K+ · 4.7★ (128) wp.org #13 wp.org ranks it 2 places below merit 12 BD Courier Order Ratio Checker 2K+ · 5.0★ (3) wp.org #2 wp.org ranks it 10 places above merit 13 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #23 wp.org ranks it 10 places below merit 14 W3 Total Cache 900K+ · 4.4★ (5,420) wp.org #21 wp.org ranks it 7 places below merit 15 Real-Time Post Statistics for WordPress 1K+ · 4.8★ (4) wp.org #3 wp.org ranks it 12 places above merit 16 Coupon Affiliates – Affiliate Plugin for WooCommerce 5K+ · 4.9★ (77) wp.org #15 ↓1 wp.org ranks it 1 place above merit 17 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #17 ↑1 18 Ninjalytics: Sales Reports & Order Export for WooCommerce and EDD 6K+ · 4.4★ (57) wp.org #20 ↓1 wp.org ranks it 2 places below merit 19 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #14 ↓2 wp.org ranks it 5 places above merit 20 RD Order Modifier for WooCommerce 300+ · 5.0★ (6) wp.org #11 ↓1 wp.org ranks it 9 places above merit 21 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #16 ↓1 wp.org ranks it 5 places above merit 22 Advanced Reporting and Statistics for WooCommerce 300+ · 2.6★ (8) wp.org #10 wp.org ranks it 12 places above merit 23 Markdown for Agents and Statistics 200+ · 0.0★ (0) wp.org #9 wp.org ranks it 14 places above merit 24 RD Order Note Templates for WooCommerce 50+ · 5.0★ (3) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.