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wp.org search vs our merit ranking: “persona”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “persona”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor shows at wp.org #3 but places #9 on merit, a gap of 6 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215) wp.org #2 ↑1 1 too low 2 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #5 ↓1 3 too low 3 Ubigeo de Perú para Woocommerce y WordPress 4K+ · 4.3★ (24) wp.org #4 ↓2 1 too low 4 RootsPersona 400+ · 4.6★ (17) wp.org #6 ↓1 2 too low 5 Recojo por otra persona 20+ · 5.0★ (1) wp.org #1 ↑8 4 too high 6 Easy Fattura Elettronica FREE 100+ · 4.9★ (28) wp.org #18 ↓1 12 too low 7 Lawwwing | Textos legales web y Banner de cookies 700+ · 4.6★ (10) wp.org #10 3 too low 8 Porsline 300+ · 4.9★ (9) wp.org #13 5 too low 9 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #3 ↓2 6 too high 10 Socicon 200+ · 4.0★ (4) wp.org #8 ↓1 2 too high 11 Wava Payment Plugin 100+ · 5.0★ (2) wp.org #9 ↓1 2 too high 12 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #21 ↑2 9 too low 13 Jotform – AI Chatbot 5K+ · 5.0★ (1) wp.org #7 ↓1 6 too high 14 AI Author Personas By WPRaptor 10+ · 0.0★ (0) wp.org #12 2 too high 15 DXP ToolKit 10+ · 5.0★ (1) wp.org #11 4 too high 16 B5 Persona – Personality Assessments — · 0.0★ (0) wp.org #16 17 Funnel 10+ · 5.0★ (1) wp.org #14 3 too high 18 UltraPress – AI Assistant, Chatbot & SEO 700+ · 5.0★ (1) wp.org #15 3 too high 19 Skydropx 1K+ · 0.0★ (0) wp.org #20 1 too low 20 IA SEO Generator 100+ · 5.0★ (1) wp.org #17 ↑2 3 too high 21 PERSONAIZER – AI Chatbot & Live Chat for WooCommerce — · 0.0★ (0) wp.org #22 ↓1 1 too low 22 XHTheme AI Toolbox 100+ · 0.0★ (0) wp.org #23 ↓1 1 too low 23 eID Easy 100+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 Unlimited Elements Blocks Library 500+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.