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wp.org search vs our merit ranking: “place order”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “place order”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPSSO Schema Organization and Place Manager shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #5 on merit, 4.7★ from 5042 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #1 ↑1 2 Place Order Without Payment for WooCommerce 3K+ · 4.8★ (20) wp.org #2 ↓1 3 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #4 ↑3 1 too low 4 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #3 1 too high 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #16 11 too low 6 Order Tracking – WordPress Status Tracking Plugin 3K+ · 4.6★ (73) wp.org #9 ↑1 3 too low 7 WP Term Order 6K+ · 4.8★ (20) wp.org #6 1 too high 8 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #17 ↑1 9 too low 9 Order Approval for Woocommerce 1K+ · 4.8★ (23) wp.org #8 1 too high 10 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #21 ↑3 11 too low 11 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #12 1 too low 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #22 10 too low 13 Repeat Order for WooCommerce 3K+ · 4.3★ (6) wp.org #5 8 too high 14 PiWeb Cancel order / Refund request for WooCommerce 1K+ · 4.8★ (39) wp.org #19 5 too low 15 Order Splitter for WooCommerce 300+ · 4.7★ (70) wp.org #24 9 too low 16 Minimum Order Amount for WooCommerce 2K+ · 4.6★ (14) wp.org #13 3 too high 17 Supplier Order Email 300+ · 4.9★ (14) wp.org #15 ↓1 2 too high 18 EU Order Withdrawal Button for WooCommerce 6K+ · 4.6★ (7) wp.org #10 ↑1 8 too high 19 WPSSO Schema Organization and Place Manager 300+ · 4.3★ (3) wp.org #7 ↑2 12 too high 20 Anything Order by Terms 900+ · 4.3★ (6) wp.org #20 21 YITH Pre-Order for WooCommerce 6K+ · 3.1★ (16) wp.org #18 ↓1 3 too high 22 WPC Order Notes for WooCommerce 900+ · 4.3★ (3) wp.org #14 ↑1 8 too high 23 Customize Place Order & Add to cart Button for Woocommerce 60+ · 3.0★ (2) wp.org #11 ↓7 12 too high 24 Custom Posts Order 200+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.