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wp.org search vs our merit ranking: “post page design”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post page design”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Duplicate Page shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 60K+ installs carry it up the search order; its 4.2★ average from 16 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1527) wp.org #3 1 too low 3 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #2 1 too high 4 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #4 5 Post Views Counter 100K+ · 4.9★ (1238) wp.org #6 1 too low 6 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #8 2 too low 7 Post Duplicator 200K+ · 4.8★ (80) wp.org #5 2 too high 8 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 1 too low 9 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #10 1 too low 10 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #12 2 too low 11 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #14 3 too low 12 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #11 1 too high 13 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #17 4 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #20 6 too low 15 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #16 1 too low 16 WP Duplicate Page 60K+ · 4.2★ (16) wp.org #7 9 too high 17 Public Post Preview 100K+ · 4.6★ (79) wp.org #18 1 too low 18 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #24 6 too low 19 Post Grid 30K+ · 4.3★ (163) wp.org #23 4 too low 20 WP Content Copy Protection with Color Design 5K+ · 4.5★ (25) wp.org #13 7 too high 21 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #21 22 Fast Page & Post Duplicator 50K+ · 4.7★ (13) wp.org #15 7 too high 23 Duplicate Page or Post 9K+ · 4.0★ (8) wp.org #19 4 too high 24 BlockStrap Page Builder – Bootstrap Blocks 2K+ · 4.5★ (4) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.