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wp.org search vs our merit ranking: “post ranking”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post ranking”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Auto Update Post Date shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) places #9 on merit, 4.5★ from 3157 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #3 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #4 5 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #8 ↓1 3 too low 6 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #10 ↓2 4 too low 7 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #13 6 too low 8 B bbp user ranking 200+ · 5.0★ (11) wp.org #5 3 too high 9 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #17 ↓1 8 too low 10 Xagio SEO & AEO – AI SEO for Google Rankings & AI Visibility 10K+ · 4.9★ (51) wp.org #12 2 too low 11 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #18 ↓1 7 too low 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #14 ↑7 2 too low 13 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #20 ↓2 7 too low 14 Redirection 2M+ · 4.4★ (703) wp.org #15 ↓1 1 too low 15 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #23 ↓1 8 too low 16 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #21 ↓2 5 too low 17 Broken Link Checker 500K+ · 3.8★ (605) wp.org #16 ↓1 1 too high 18 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #9 9 too high 19 Post Type Transfer 2K+ · 5.0★ (7) wp.org #6 ↑4 13 too high 20 WP Hide Post — Hide Posts, Pages, Custom Post Types, and Control Products Visibility for WooCommerce 3K+ · 5.0★ (5) wp.org #11 9 too high 21 Auto Update Post Date 2K+ · 5.0★ (2) wp.org #7 ↓1 14 too high 22 AI Auto Post & Image Generator 200+ · 4.8★ (4) wp.org #24 2 too low 23 BeyondSEO – AI SEO to Improve Rankings, Listings & Online Visibility 20K+ · 4.0★ (4) wp.org #19 ↑4 4 too high 24 Widgets for Social Post Feed 600+ · 5.0★ (2) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.