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wp.org search vs our merit ranking: “post templates”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post templates”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kadence Starter Templates — Predesigned Website Templates shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 200K+ installs carry it up the search order; its 4.3★ average from 19 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 Post Types Order 600K+ · 4.5★ (296) wp.org #2 3 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #3 ↑2 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 5 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↓3 1 too low 6 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #8 ↓2 2 too low 7 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #7 ↑1 8 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #5 ↑7 3 too high 9 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #10 1 too low 10 Post Views Counter 100K+ · 4.9★ (1238) wp.org #13 3 too low 11 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #12 ↓1 1 too low 12 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑1 3 too low 13 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #11 ↓4 2 too high 14 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #18 4 too low 15 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #23 ↓2 8 too low 16 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #14 2 too high 17 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #24 ↓2 7 too low 18 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #19 1 too low 19 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #21 ↓2 2 too low 20 Post Duplicator 200K+ · 4.8★ (80) wp.org #17 ↓4 3 too high 21 Fullwidth Templates for Any Theme & Page Builder 20K+ · 4.7★ (42) wp.org #16 ↓1 5 too high 22 Kadence Starter Templates — Predesigned Website Templates 200K+ · 4.3★ (19) wp.org #9 13 too high 23 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #20 3 too high 24 Custom post type templates for Elementor 700+ · 4.0★ (4) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.